The Collaborative Enterprise – Social Business


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Companies are up against very challenging conditions in this current economy. At the same time, the increase of technology allows everyone to connect and share information and knowledge, emerging a full range of new opportunities and possible threats for late adapters.

In any industry, you can point out dysfunction and lack of communication and there is no one-size fits all solution that will transform the organization over night. One thing that does works is to work more effectively with relationships that have an impact on the organization and having it as a two way street.

When companies want to grow they start with focusing on their customer and putting them first. What do they want? How can I sell them more? How do I get more customers? It is not necessarily the first step. The first step is to start with their greatest asset…employees. They are the ones interacting with the customer and they have front-line knowledge. That is why building a collaborative environment is so important. Collaborative enterprise is about building an ecosystem of open dialog that promotes collaboration of the organization’s objectives.

One benefit of this is it encourages people to continually apply their knowledge and talents to a group and to become motivated by a collective goal. By joining a common purpose to a supportive structure, these organizations are mobilizing knowledge, expertise and talent in flexible, highly manageable group-work efforts, which grows innovation, agility, efficiency and scalability.

Next steps: We all need to share, discuss and highlight knowledge in order to succeed. We are all sure that Collaboration is beneficial to our companies and it is a great opportunity.

Now we need to get it rolling in an unprecedented manner. It is very simple!
You can contribute in very different way! From simply commenting on a discussion, to uploading your own vision to a blog, tagging useful content and just thinking about what knowledge that you discover each day, probably will benefit others. Collaborate starts now!

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


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