Home Authors Posts by James Vander Putten

James Vander Putten

James Vander Putten
James Vander Putten joined Merkle in 2015 as Senior Director Channel Optimization. In his career, James has led mission critical marketing functions such as: campaign development, advanced customer profiling and segmentation, integrated platform marketing, social media marketing, database development, and fulfillment, as well as global marketing process and organizational optimization. His most recent focus has been on global high-tech demand generation at companies such as SAP, Raritan Computer and Pitney Bowes and earlier in his career he led customer development and acquisition function

Customer Loyalty: That’s Where the Money Is

When Willie Sutton, a highly successful bank robber in the 1940s, was asked about why he robbed...

New Posts