Jessica DelBalzo
Jessica DelBalzo
Jessica is the SEO Manager at ImageWorks Creative, a premier marketing and branding firm located in Northern Virginia.
5 Signs Your Marketing Needs an Upgrade
Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential...
Hello, Ello! There’s a New Social Network In Town
Ello.co made a splash when it launched in beta last week, describing itself as the only social network dedicated to “beauty, simplicity and transparency.”...
What You Need to Know About the Recent Yelp Review Ruling
This week, a California court ruled that popular review giant Yelp has the legal right to manipulate the business ratings and reviews that appear...
Social Media and Your Small Business
Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time! Today's small businesses have important decisions to make when it...
Design It Right: What Makes a Great Homepage Today?
We’ve learned a lot about homepage design over the years, and only one thing is certain: change is inevitable. Design from a few years...
Just Sit Right Back and You’ll Hear a Tale … A Tale of Successful Storytelling
Every business has a story. Whether your company has been family owned and operated for generations or you just launched to promote a life-changing...
Twitter Ads are Evolving – Get Yours Now!
For the past several years, our firm has had a tendency to discard Twitter advertising in favor of other social media marketing plans. Facebook...
5 Frightening Facts About Content Marketing in 2014
SearchEngineWatch.com recently published a great article on how to “Crush Content Marketing in 2014.” The tips are spot-on and all but guaranteed to...
2014 Web Design & Marketing Predictions
The start of a new year can be a fun time to reflect on the past and plan for the future. In 2013,...
Do-It-Yourself vs. a Professional Web Design Company: And the Winner Is
A number of popular companies offer hopeful bloggers and online entrepreneurs the opportunity to design their own websites. They promise that it's so...
Video Sharing Takes on a Crucial Role in Marketing
A recent Pew Research Center survey tells us that video sharing among adult internet users has DOUBLED since 2009. Today, 31% of people...
How to Dominate Your Local Market
Ranking well in local search results is one of the most important things a small business can do to succeed in today's fast-paced mobile...
Is Your Marketing Copy Reader-Friendly?
Writing engaging copy for the web - or any other publication - is a challenge for many companies. While it's true that you...
SEO: Is it Worth the Effort and Expense?
As we've discussed before, SEO isn't cheap. If you take on the responsibility yourself, you're making a huge time commitment (and as any...
Advertising By Word-of-Mouth – Online!
Many successful businesses thrive because their happy customers communicate their satisfaction to others via word-of-mouth. However, the internet - through a combination of...
Building Trust with Logos & Graphic Design
Your website is like a storefront, the face your business presents to any potential customer who finds you online, in search engine results, on...
Link-Building and Content: The Right Combo for Getting Found Online
In a recent interview, Eric Enge of Stone Temple Consulting asked Google's Matt Cutts a question that weighs heavily on the minds of today's...
How to Create a Winning Facebook Ad
Lately, I've noticed a lot of my Facebook friends complaining about the types of ads that are showing up in their sidebars and as...
Organic Search Accounts for 94% of Clicks
A new infographic focused on search behavior in the United Kingdom illustrates some interesting insights into the ways people are using Google today. ...
Creating a Results-Oriented Online Marketing Budget
There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget. Without careful...