Jessica DelBalzo
Jessica DelBalzo
Jessica is the SEO Manager at ImageWorks Creative, a premier marketing and branding firm located in Northern Virginia.
Did LinkedIn Drop the Ball on B2B Social Networking?
LinkedIn is the #1 social networking site for business professionals, but this week, we’re taking a hard look at what people love – and...
Content is King in Marketing – But Other Departments Crave Content, Too!
We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has...
3 Marketing Tips We Can Learn from Episode VII: The Force Awakens
Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening...
How companies find you online is changing in 2016! Find out how to assure your company is easily found.
Every day, Google gets a little bit better at determining a website’s value in response to a user’s query. As a result, rankings fluctuate,...
Above the Fold is Dead, Long Live Above the Fold
Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but...
WordPress or Drupal? Which CMS is Right for Your Business
Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs....
B2B Email Marketing Tips: Email Messaging that Works!
If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four...
7 things your homepage is doing wrong – and all the tools you need to fix them!
You don’t have to be a designer to recognize really terrible web design. Flashing lights, mismatched colors, text too small to read (or too...
7 things your homepage is doing wrong – and all the tools you need to fix them!
You don’t have to be a designer to recognize really terrible web design. Flashing lights, mismatched colors, text too small to read (or too...
Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the...
Last month, Google updated its algorithm to make its search results friendlier to smartphone users. We knew those changes were coming; mobile search is...
Is Your User Experience (UX) a Big Failure? It’s Time for a UX Review!
User Experience design is something that needs to be planned from the ground up. Whether your site has been around since the dawn of...
Selling to the Federal Government Doesn’t Require Social Media … Or Does It?
Contently recently published a breathtaking look at how government agencies are successfully using social media (specifically Instagram) to rally support and entertain citizens and...
The art of corporate storytelling: 5 secrets that will make you stand out
Corporate storytelling is one of the standout methods that major companies use in order to promote their business further and engage their audience. The...
This Year, Forget Links and Build Connections via Content Marketing
Less than two years ago, we wrote a post called Link Building and Content: The Right Combination for Getting Found Online. Since then, Google’s...
Attention Government Contractors: Don’t Neglect Your Web Experience!
How does the government find vendors? How does anyone find anything these days? We Google – and so does our government! While federal agencies continue...
On-Page SEO Part 2: Optimizing Each Piece of Content for Search
In our last article, we discussed all of the major components of on-site search optimization, starting with behind-the-scenes meta data and moving into each...
On-Site Search Engine Optimization: The First Steps In Optimizing A Site
Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single...
Part 2: You Have a Marketing Budget – Now What?
Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend,...
Understanding Important Search Ranking Factors
Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's...
When Creepy Converts: A Halloween Story About Retargeting Ads
You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind...