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Data Science for “Virgins”

image: heverton anunciacao You are there on your computer and making a new product or sales report. Then all of a sudden, your director asks you: -- You should assemble as soon as possible the data science area of our company, after all, everyone is…

Reengineering 2.0

In 2012, in an article of the Harvard Business Review magazine, the dean of Rotman School of Management, Roger Martin, wrote something that started showing what companies were doing wrong in their relations with customers. In his wonderful article entitled “The Age of Customer...

The Pleasure of Brand Betrayal

I come to the public to confess: I cheated. That is-me, I betrayed. But I didn’t cheat alone, and I confess I’ll keep cheating. I’m sorry, to be honest: you’re a lot stronger than me. image source: https://www.freeimages.com/ Who did I cheat on? All of…

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