Glenn Pasch
Glenn Pasch
Glenn Pasch is currently the CEO & partner of PCG Digital Marketing,which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
Technology vs People: Where to Focus?
Working with businesses as I do, I am confronted with a growing problem. Businesses are adding new technology to increase productivity, but the problem...
Which 20% Are You Looking at?
As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask...
How To Bring Calm to a Difficult Customer Effectively
Imagine you have a customer on the phone or right in front of you and they are not happy. This customer is looking for...
The Power of The Second Thank You
I had an interesting conversation this week in regards to customer service, which then led to a big impression from an offhand comment. I was...
What Kind of Business Do You Want to Run?
"I could fire you all today and still be open tomorrow." That was my introduction to my first mentor in business who was a very...
Are Influencer Scores a Positive Development?
I have watched some debates online about the potential importance of a Klout score or other social influencer scores in the future. For those...
Find Marketing Inspiration Outside Your Industry
It is said that if you only look for improvement from within your own industry, you will only replicate what has been done before....
Do You Have a Vision for Customer Service?
It is a sad state of affairs, but consumers are getting used to mediocre or poor service so when they see excellence, it really...
Are You Marketing Your Difference Inside Your Business?
Over the past year or so business owners have been bombarded by writers, like myself, about the importance of reputation management. The statistics...
Why Are You Outsourcing Your Voice?
I attend a lot of digital marketing conferences during the year and I cannot tell you how many companies have risen up in the...
Do You Have Social Media Anxiety?
BUZZ. My phone rattles in my pocket. I look at it to read the new tweet that hit. "Better respond to that.". Then I...
Share Your Customers Feedback
I was struck by the simplicity of a sign in a hospital cafeteria the other day that said, "You asked, we listened. Here are changes...
Are You Delivering Excellence?
I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a...
Management Training: Getting Results
This is the fifth part in a series of articles on management training. Last week our group discussed the Coaching Process and how to train...
Management Training: The Coaching Process
This is the fourth in a series of articles on management training. How many times have you thought you had taught someone to do something...
Management Training: Communication Styles
Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and...
Management Training: Self Management Test
This is the second in a series of articles on management training. As managers, we all have that moment of reflection, whether we will admit...
Manager Training: What is Your Goal?
This is Part One of a series of articles. Training a new team of managers can be a daunting task. Get it right and you...
Would You Pick Up if I Called?
I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR.The funny...
Embrace the “WHY” to Get Results
Let's talk about why. So often we spend our valuable time with these questions: why do things happen? why do we do certain things?...