Dr. Gary Edwards
Dr. Gary Edwards
Gary is the Executive VP, Client Services at Empathica where he is involved in solving business challenges with research and technology solutions. For over 15 years, Gary led worldwide and domestic research projects to assist with program development, implementation and follow-up with clients in the retail industry. To read more of Gary's posts on RetailWire, please click here.
Dinner and a Movie Take on New Meaning
MY COMMENTARY: The growth of online content, while still prevalent, has not led to the demise of movie theatres that many had predicted. Cinemas and...
CPGmatters: Sara Lee Drives Brand Growth By Leveraging Shopper Insights
MY COMMENTARY: Three simple, time-proven ideas. 1) Stay in touch with your customers. Their tastes and preferences change. Sara Lee's revelation is just proof that...
BrainTrust Query: Defining Social Media Terms
FROM RETAILWIRE: While the industry has adopted terms such as Social Marketing, Social Merchandising and Social Selling, are we clear on the meanings? David Dorf,...