Fretty Francis

Tips to Create Customer Profiles to Target Qualified Leads

If you own and run a business, your primary responsibility is to create and retain customers. Now, in order to keep your buyers to keep coming back, you need to cultivate a relationship, based on trust and loyalty. This is where Customer Relationship Management...

B2B Connectivity: How to Create Relationships with Your Online Buyers

You cannot sell to a person you don’t know. Whether you a marketer or a sales agent, the eCommerce software you are using is not enough to make your sales. You need to take it further to maximize your sales or marketing campaign reach. That...

Customer Feedback: More Important Now Than Ever!

It’s 2019 and the consumer truly is king. In this age of social media, consumers are more knowledgeable and opinionated. They are more vocal. Today the consumer is far more forthcoming with feedback. Ratings, reviews, tweets, comments and blogs can make or break a...

How to Improve eCommerce Customer Experience?

The disruptive nature of eCommerce is undeniable. Today, more people are buying services and products online than from the local brick-and-motor retail stores because of the convenience eCommerce stores offer. But, the number of online stores that fail even before they celebrate their first...

How Your CRM Helps You Align Your Sales & Marketing Strategy

Every business wants to increase sales volumes. To achieve that businesses need to not only actively look for new customers but to retain the existing customers. That means bringing the two teams together to develop common metrics, definitions, share goals, and all lead generation strategies...

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