Eyal Katz

8 Tips for Product Discovery that Actually Work

Does your product team sit around with little work to do, wondering what you’re going to do next quarter? Yeah, I didn’t think so. If there’s one thing that product teams all have in common is that they all suffer from the opposite problem –...

The Complete API Security Checklist

Developing modern applications can be highly complex due to several disparate services that communicate with each other. Developers need to be deliberate about how they include business logic in their code. This can become time-consuming, and developers are forced to tack on security as...

Top 5 Can’t-Miss Cybersecurity Awareness Tips

Don’t let your organization fall victim to a cybersecurity attack. Stay ahead of cyberattacks before they happen. Incorporate these top 5 can’t-miss cybersecurity tips into your organizational cybersecurity awareness strategy. Top 5 cybersecurity awareness tips To increase cybersecurity awareness in your organization, follow these 13...

How to Use a Social Media Response Template (with Free Template Download)

Imagine this scenario: you're a social media manager for a thriving software-as-a-service company. Your day starts normally, but by the time you get to work, you've heard the bad news: the network is down. None of your customers can access your servers, and nobody...

How to Succeed with B2B Facebook Ads

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world, B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss...

The LinkedIn Analytics That Matter for B2B Marketing

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is...

B2B Social Media Strategy for a Post-COVID World

It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The...

How to Win with B2B Creative Content Marketing

Content by Nick Youngson CC BY-SA 3.0 Alpha Stock Images Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Your content is your audience's direct channel to get answers to their...

How to Create a B2B Video Marketing Strategy

We can divide the sales funnel into four stages. Each stage will have different content requirements to address what’s going on in the minds of the customers currently occupying those stages. Note that not every stage is created equal. Some should be “weighted” with...

The Top 10 B2B Marketing Strategies for 2019

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead. If...

Inbound vs Outbound Marketing

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions,...

Does Your Customer Experience Strategy Have These 9 Essentials?

It might seem like a relatively new concern for eCommerce companies looking to improve conversion rates and sales on their websites but before the online shift, brick-and-mortar retailers focused on customer experience for many years by using upsell bins, improving store design, and optimizing...

ApDex Score: The Truth No One Wants to Tell You

The Apdex scoring system was invented to introduce standardized scoring into the world of performance metrics. The online experience is in a continuous state of change, with more and more variables defining the user experience. Unfortunately, Apdex hasn’t evolved at the same pace. The categorization...

Top 10 Data Management Platforms

What is a Data Management Platform? In a nutshell, a DMP is the backbone of any data-driven marketing operation today. It serves as a centralized platform that collects, organizes and activates first, second, and third party data from a wide range of sources. The modern...

The Ultimate GDPR Compliance Checklist

For starters, it's important to understand the reach of these rules and regulations. The GDPR requires online domains and all web entities, regardless of purpose, to perform a series of user privacy enhancing actions while interacting with EU customers based in Europe. The legal...

A Publisher’s Guide to GDPR Compliance

In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The online publishing sector, amongst others, is bracing itself for these significant regulatory changes. A quick Google search for GDPR yields thousands...

How to build an awesome HVAC website

Optimally, 8-10% of your website visitors should transform into potential deals for your HVAC business - “leads”. Does your website do that? If not, you need, or if you don’t even know, you need to read this. Unofficial disclaimer: this post will not turn you...

Unified Communications for SMEs 101

What are unified communications? Gartner defines unified communications (UC) products (equipment, software and services) as “those that facilitate the interactive use of multiple enterprise communications methods. This can include control, management and integration of these methods. UC products integrate communications channels (media), networks and...

The Must-Have HR Policies for Restaurants

For years, your friends and family told you what a great cook you are, and that you should open a restaurant. But you just smiled and shrugged knowing you’d never do that. Until, one day, when venus was finally in full alignment with saturn,...

4 Woefully Underused, Crazy-Effective Ways to Create Employee Training Programs that Deliver

According to Access Perks, almost 70% rank professional development and training as “the most important workplace policy,” and companies are listening. It reports that 45% of companies already increased their training budget, and 39% are planning to do the same in the near future. Yet,...

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