Eyal Katz

The LinkedIn Analytics That Matter for B2B Marketing

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is...

The Top 10 Incident Management Solutions for 2021

Moving full speed ahead into 2021, a year that is slated to be marked by unpredictability, fast-paced change, and (still) a lot of disruption – no organization can afford to allow such disorder to impact productivity, operations, and the business overall. Moreover, in our world...

B2B Social Media Strategy for a Post-COVID World

It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The...

The Complete Guide to Ranking in the Google Discover Feed

It always helps to have some real organic buzz drawing audiences into your digital field of dreams. Especially when it happens online. Nobody knows this better than digital publishers who cover competitive events like esports tournaments. They don’t always have the easiest time conveying...

How to Win with B2B Creative Content Marketing

Content by Nick Youngson CC BY-SA 3.0 Alpha Stock Images Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Your content is your audience's direct channel to get answers to their...

How to Create a B2B Video Marketing Strategy

We can divide the sales funnel into four stages. Each stage will have different content requirements to address what’s going on in the minds of the customers currently occupying those stages. Note that not every stage is created equal. Some should be “weighted” with...

Top 10 Customer Data Platforms

CDPs are the new fad promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data platforms are becoming a popular component in the marketing tech stack of major retailers and brands. Do they live...

The Top 10 B2B Marketing Strategies for 2019

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead. If...

Inbound vs Outbound Marketing

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions,...

Does Your Customer Experience Strategy Have These 9 Essentials?

It might seem like a relatively new concern for eCommerce companies looking to improve conversion rates and sales on their websites but before the online shift, brick-and-mortar retailers focused on customer experience for many years by using upsell bins, improving store design, and optimizing...

ApDex Score: The Truth No One Wants to Tell You

The Apdex scoring system was invented to introduce standardized scoring into the world of performance metrics. The online experience is in a continuous state of change, with more and more variables defining the user experience. Unfortunately, Apdex hasn’t evolved at the same pace. The categorization...

Top 10 Data Management Platforms

What is a Data Management Platform? In a nutshell, a DMP is the backbone of any data-driven marketing operation today. It serves as a centralized platform that collects, organizes and activates first, second, and third party data from a wide range of sources. The modern...

The Ultimate GDPR Compliance Checklist

For starters, it's important to understand the reach of these rules and regulations. The GDPR requires online domains and all web entities, regardless of purpose, to perform a series of user privacy enhancing actions while interacting with EU customers based in Europe. The legal...

A Publisher’s Guide to GDPR Compliance

In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The online publishing sector, amongst others, is bracing itself for these significant regulatory changes. A quick Google search for GDPR yields thousands...

How to build an awesome HVAC website

Optimally, 8-10% of your website visitors should transform into potential deals for your HVAC business - “leads”. Does your website do that? If not, you need, or if you don’t even know, you need to read this. Unofficial disclaimer: this post will not turn you...

Unified Communications for SMEs 101

What are unified communications? Gartner defines unified communications (UC) products (equipment, software and services) as “those that facilitate the interactive use of multiple enterprise communications methods. This can include control, management and integration of these methods. UC products integrate communications channels (media), networks and...

The Must-Have HR Policies for Restaurants

For years, your friends and family told you what a great cook you are, and that you should open a restaurant. But you just smiled and shrugged knowing you’d never do that. Until, one day, when venus was finally in full alignment with saturn,...

4 Woefully Underused, Crazy-Effective Ways to Create Employee Training Programs that Deliver

According to Access Perks, almost 70% rank professional development and training as “the most important workplace policy,” and companies are listening. It reports that 45% of companies already increased their training budget, and 39% are planning to do the same in the near future. Yet,...

What’s the difference between project management and workflow management. Do you know?

As your business grows, getting stuff done gets cumbersome and challenging. You become part of the statistics the Project Management Institute discovered in its 2015 study: On average, over a third of projects don’t meet their goals – the same as it was in...

How Sodastream Created Daily Engagement with Over 1,000 Deskless Employees

The company Many companies claim to “revolutionize” or “disrupt” their industry but few actually do. Sodastream is one of those unique companies that actually do as advertised. Speaking of advertising, here’s their latest Game of Thrones themed video advert: https://youtu.be/S_EuNmQOpbw In the early 1990s, Sodastream…

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