Eyal Katz

How to Create a B2B Video Marketing Strategy

We can divide the sales funnel into four stages. Each stage will have different content requirements to address what’s going on in the minds of the customers currently occupying those stages. Note that not every stage is created equal. Some should be “weighted” with...

Top 10 Customer Data Platforms

CDPs are the new fad promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data platforms are becoming a popular component in the marketing tech stack of major retailers and brands. Do they live...

The Top 10 B2B Marketing Strategies for 2019

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead. If...

Inbound vs Outbound Marketing

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions,...

Does Your Customer Experience Strategy Have These 9 Essentials?

It might seem like a relatively new concern for eCommerce companies looking to improve conversion rates and sales on their websites but before the online shift, brick-and-mortar retailers focused on customer experience for many years by using upsell bins, improving store design, and optimizing...

ApDex Score: The Truth No One Wants to Tell You

The Apdex scoring system was invented to introduce standardized scoring into the world of performance metrics. The online experience is in a continuous state of change, with more and more variables defining the user experience. Unfortunately, Apdex hasn’t evolved at the same pace. The categorization...

Top 10 Data Management Platforms

What is a Data Management Platform? In a nutshell, a DMP is the backbone of any data-driven marketing operation today. It serves as a centralized platform that collects, organizes and activates first, second, and third party data from a wide range of sources. The modern...

The Ultimate GDPR Compliance Checklist

For starters, it's important to understand the reach of these rules and regulations. The GDPR requires online domains and all web entities, regardless of purpose, to perform a series of user privacy enhancing actions while interacting with EU customers based in Europe. The legal...

A Publisher’s Guide to GDPR Compliance

In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The online publishing sector, amongst others, is bracing itself for these significant regulatory changes. A quick Google search for GDPR yields thousands...

How to build an awesome HVAC website

Optimally, 8-10% of your website visitors should transform into potential deals for your HVAC business - “leads”. Does your website do that? If not, you need, or if you don’t even know, you need to read this. Unofficial disclaimer: this post will not turn you...

Unified Communications for SMEs 101

What are unified communications? Gartner defines unified communications (UC) products (equipment, software and services) as “those that facilitate the interactive use of multiple enterprise communications methods. This can include control, management and integration of these methods. UC products integrate communications channels (media), networks and...

The Must-Have HR Policies for Restaurants

For years, your friends and family told you what a great cook you are, and that you should open a restaurant. But you just smiled and shrugged knowing you’d never do that. Until, one day, when venus was finally in full alignment with saturn,...

4 Woefully Underused, Crazy-Effective Ways to Create Employee Training Programs that Deliver

According to Access Perks, almost 70% rank professional development and training as “the most important workplace policy,” and companies are listening. It reports that 45% of companies already increased their training budget, and 39% are planning to do the same in the near future. Yet,...

What’s the difference between project management and workflow management. Do you know?

As your business grows, getting stuff done gets cumbersome and challenging. You become part of the statistics the Project Management Institute discovered in its 2015 study: On average, over a third of projects don’t meet their goals – the same as it was in...

How Sodastream Created Daily Engagement with Over 1,000 Deskless Employees

The company Many companies claim to “revolutionize” or “disrupt” their industry but few actually do. Sodastream is one of those unique companies that actually do as advertised. Speaking of advertising, here’s their latest Game of Thrones themed video advert: https://youtu.be/S_EuNmQOpbw In the early 1990s, Sodastream…

7 ways to personalize the brick and mortar shopping experience

If you’re an old geezer like me, you might remember the theme song of the 1980s sitcom “Cheers”. It says that “sometimes you want to go where everybody knows your name”. When it comes to retail, most clients want just that. According to research,...

The Must Have HR Policies for Successful Restaurants

For years, your friends and family told you what a great cook you are, and that you should open a restaurant. But you just smiled and shrugged knowing you’d never do that. Until, one day, when venus was finally in full alignment with saturn,...

Top 10 Employee Management Tools

Technology offers us a plethora of solutions to make our lives easier as HR professionals and business managers. Or at least it tries. It doesn’t matter if you’re migrating from an outdated system, or looking to implement from scratch for a new business. Sometimes...

How to Successfully Manage a Contingent Workforce During the Holiday Season

‘Tis the season to be jolly... and beef up your workforce to maximize revenues and efficiency. But, obviously, there’s a lot more to managing a contingent workforce than just hiring. So we’re here to share our tips for effective human resource management for the...

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