Eyal Katz
5 Ways to Prevent Secrets Sprawl
Cybercrime is here to stay, but that doesn’t mean you can’t make it much harder for cybercriminals to steal your data and ransom your...
5 Reasons Why Voice Ordering is the Future of Fast Food Dining
Technology has the answer: embrace the digital transformation all around us, apply it to the fast-food industry, and reap the benefits. From voice assistants on...
How to use OKRs and KPIs to optimize product development
Goal setting is critical for effective product development and management. Through setting goals you can establish a clear direction and a focus for future...
8 Tips for Product Discovery that Actually Work
Does your product team sit around with little work to do, wondering what you’re going to do next quarter? Yeah, I didn’t think so. If...
The Complete API Security Checklist
Developing modern applications can be highly complex due to several disparate services that communicate with each other. Developers need to be deliberate about how...
Top 5 Can’t-Miss Cybersecurity Awareness Tips
Don’t let your organization fall victim to a cybersecurity attack. Stay ahead of cyberattacks before they happen. Incorporate these top 5 can’t-miss cybersecurity tips...
How to Use a Social Media Response Template (with Free Template Download)
Imagine this scenario: you're a social media manager for a thriving software-as-a-service company. Your day starts normally, but by the time you get to...
How to Succeed with B2B Facebook Ads
Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network...
The LinkedIn Analytics That Matter for B2B Marketing
LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat...
B2B Social Media Strategy for a Post-COVID World
It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re...
How to Win with B2B Creative Content Marketing
Content by Nick Youngson CC BY-SA 3.0 Alpha Stock Images Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant...
How to Create a B2B Video Marketing Strategy
We can divide the sales funnel into four stages. Each stage will have different content requirements to address what’s going on in the minds...
The Top 10 B2B Marketing Strategies for 2019
Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re...
Inbound vs Outbound Marketing
Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow...
Does Your Customer Experience Strategy Have These 9 Essentials?
It might seem like a relatively new concern for eCommerce companies looking to improve conversion rates and sales on their websites but before the...
ApDex Score: The Truth No One Wants to Tell You
The Apdex scoring system was invented to introduce standardized scoring into the world of performance metrics. The online experience is in a continuous state...
Top 10 Data Management Platforms
What is a Data Management Platform? In a nutshell, a DMP is the backbone of any data-driven marketing operation today. It serves as a centralized...
The Ultimate GDPR Compliance Checklist
For starters, it's important to understand the reach of these rules and regulations. The GDPR requires online domains and all web entities, regardless of...
A Publisher’s Guide to GDPR Compliance
In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The...
How to build an awesome HVAC website
Optimally, 8-10% of your website visitors should transform into potential deals for your HVAC business - “leads”. Does your website do that? If not,...