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Edwin Thompson

Edwin Thompson
Ed brings over 20 years of direct marketing and demand generation experience to TPG. His career has provided the opportunity to develop a unique blend of creative and technical expertise. Early in his career, while at The Boston Globe, Ed designed and developed one of the first publications to utilize a fully digital pre-press environment. Transitioning his skills to the web, Ed has spent the last 10+ years in marketing functions for technology companies.

When did “listening” become a Marketing skill?

I remember the first copywriting class I ever took. One of our assignments was to write a 30-second radio spot. My teacher told us...

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