Emily R. Coleman
Emily R. Coleman
Dr. Emily R. Coleman is President of Competitive Advantage Marketing, Inc., a firm that specializes in helping companies expand their reach and revenues through strategy and implementation. Dr. Coleman has more than 30 years of hands-on executive management experience working with companies, from Fortune 500 firms to entrepreneurial enterprises. Dr. Coleman's expertise extends from the integration of corporate-wide marketing operations and communications to the development and implementation of strategy into product development and branding.
How Marketing is Pursuing Tunnel Vision
Marketing, almost by definition, follows trends. Marketers must know how people's interests change, how forms of communication are evolving, how products and services...
Why Do Competitive Advantage Models Ignore Marketing?
Lately I've been mulling over the concept of "competitive advantage." It seems so simple and straight-forward. It's whatever gives you a leg...
The Wizard of Oz and B2B Technology Marketing
We don't think about it much, but most people don't care about how something works as long as it does what they want and...
The 7 Deadly Sins of Marketing
The 7 Deadly Sins of Marketing 1. Assuming: You assume there is no need to verify your assumptions about the marketplace, what your prospects want,...
Literacy As A Competitive Advantage
I was reading an article by Charlie Adams called Will the Internet Make Grammar Obsolete. He is absolutely incensed at the lack of...
Marketing’s Social Media Sin of Omission
The Internet is filled with articles, discussions, and blogs on how managers should "market" to employees. We are told the best ways to...
Channel Marketing and the Consumer
Channel Marketing...
So Why Do We Buy Stuff?
As marketing people, we spend a good deal of our time trying to find the most appealing way to describe our value proposition. ...
Small Company Marketing
Most of the economy is made up of small companies. Yet most of the discussion and literature about marketing focus on large corporations;...
Breaking the Rules
Everyday, wherever we turn, there are more and more rules about what we should do, how we should do it, and when doing it...
Getting Back to Basics
I am constantly bemused by the number of clients who tell me that their competitive edge is that they are very honest and very...
Puppies, Kittens, and Kids: Marketing to the Emotions
It is a truism in consumer marketing and advertising that putting puppies, kittens, or kids in an ad or on a product evokes an...
In Defense of Market Research (Sort of)
In Defense of Market Research (Sort of) Recently, I've been coming across an appalling number of discussions on whether market research is dead or obsolete.…
The Future of Social Media Marketing?
A friend recently sent me Evan Bailyn's Outsmarting Social Media with the instructions to "Read it!" It's an interesting book, well worth the...
What is A Culture of Innovation?
A culture of innovation is a culture of controlled chaos. We generally define "innovation" by its results: new products or services that can be...
Marketing Arrogance vs. Customer Opinion
My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I...
Creating Demand
Lately, I've been mulling over the introduction of new products and creating demand in the consumer vs. business to business marketplaces. The differences,...
Individual Choices and the Changing Marketplace
A changing marketplace is the result of the decisions and choices made by millions of individuals for their own personal reasons. Oh, sure, we can...
When Did Service Become the Customer’s Obligation?
A neighbor recently asked me if I would be home to sign for a FedEx package for him. It seems that a signature...