Emily R. Coleman
Emily R. Coleman
Dr. Emily R. Coleman is President of Competitive Advantage Marketing, Inc., a firm that specializes in helping companies expand their reach and revenues through strategy and implementation. Dr. Coleman has more than 30 years of hands-on executive management experience working with companies, from Fortune 500 firms to entrepreneurial enterprises. Dr. Coleman's expertise extends from the integration of corporate-wide marketing operations and communications to the development and implementation of strategy into product development and branding.
Are We Asking Too Much of the Customer?
There is a tremendous amount of noise in the marketplace. And it is difficult to find someone who doesn't feel over-burdened with the...
In Praise of Pedestrian Marketing
Pedestrian marketing – marketing that fits squarely into the norms of your market space and carefully adheres to the guidelines and rules of what...
Influencer Marketing
Well, it's upon us. The latest, greatest magical technique to sharpen our marketing efforts and bring customers to our doors in droves. ...
Marketing By The Numbers
At its core, marketing is a numbers oriented profession. We segment the market and size it. We worry about demographics and demographic trends. ...
Why Six Sigma Doesn’t Work for Marketing
Six Sigma is an increasingly popular approach to measuring and managing quality. Its ultimate aim is "perfection," the concept being that with continuing...
How to Improve Your Web Site’s ROI
What is your Web site's ROI? When was the last time you heard anyone ask that question? CFOs are demanding (and marketers are...
Marketing is Not a Game
I recently published a blog wondering how someone could consider himself a professional marketer if all he knows is how to post on social...
Where Have All The Marketers Gone?
We all know that there are far too many people out there who call themselves marketers who only know how to tweet or post...
7 Simple Tips for Social Media Success
1. Remember these platforms are called social media. Your tweets, your posts, your comments, etc. should not all be about you. Be generous...
Start-ups: Bringing Up Baby
Entrepreneurs often liken the process of bringing a new product/company to market as giving birth. And the analogy is not far off the...
The Dumbing Down of Marketing
Here's the dirty little secret that's not being talked about in public: Marketing is dumbing itself down. I'm sure you've all noticed. LinkedIn...
Sales is From Mars and Marketing’s From Venus
For as long as I can remember, there has been a quiet, consistent, and apparently immutable lack of understanding and appreciation between sales and...
Creating a Successful Slogan
Slogans abound. Large companies spend hundreds of millions of dollars trying to create slogans and impress them on the public consciousness: "I'm lovin'...
Measuring Impact on Social Media
Marketers spend a good deal of their time segmenting markets, parsing demographics, and searching for niches. Marketing, in some ways more than most...
Is Marketing Setting Itself Up for a Fall?
We all agree that today's prospects and customers – both on the consumer side and on the B2B side – are getting more sophisticated...
The Fantasy of Marketing Magic
I was talking with a friend the other day about how the ease of use of the Internet seems to have replaced the need...
7 Simple Rules for an Effective Marketing Program
Marketing seems to be getting more and more complicated. There is an ever-expanding universe of ways to try to reach out to prospects....
User-Friendly Marketing
We all know that a key to technology success is user-friendliness. Consumer hardware is "plug and play." And software – both consumer...
Why CFOs are Dubious About Marketing
We all know the problem. Those accounting types are driving us crazy, constantly demanding that we measure our success and justify our expenses....
Marketing: Parental Guidance Recommended
For generations, parents have been telling their kids the same things. As kids, we swear that we'll never say those things to our...