Emily R. Coleman
Emily R. Coleman
Dr. Emily R. Coleman is President of Competitive Advantage Marketing, Inc., a firm that specializes in helping companies expand their reach and revenues through strategy and implementation. Dr. Coleman has more than 30 years of hands-on executive management experience working with companies, from Fortune 500 firms to entrepreneurial enterprises. Dr. Coleman's expertise extends from the integration of corporate-wide marketing operations and communications to the development and implementation of strategy into product development and branding.
Common Wisdom or Common Sense?
I don't know about you, but I am getting very tired of the platitudes, nostrums, assumptions, and just plain silliness that passes for wisdom...
The Dark Side of Branding and Name Recognition
Once upon a time, we were told "Call me anything you want; just spell my name right." Or "there is no such thing...
Are Prizes and Profits the Same Thing? Obviously, not.
I was talking to a friend recently whose company won an award from its industry association for its marketing campaign. The company was...
The Promise of Social Media and the Myth of Tantalus
In Greek mythology, Tantalus was cursed by the gods with an unquenchable thirst. He was chained to a rock in the middle of...
Strategy and Tactics: The Law of Unintended Consequences
At the beginning of World War I, it was an unwritten, but generally accepted, rule that combatants would not sink the non-combatant ships of...
Group Think and Boards of Directors
The original intent of Boards of Directors was to bring outside, independent expertise, experience, and insight to the management of an enterprise. The late 19th...
The Science of Business
Human beings inherently dislike chaos, disorder, or a world with no rules. We automatically try to categorize people and things, to put them...
Marketing and Business. There’s a history here…
Virtually everyone agrees that marketing is important for business. Even people who don't understand marketing give at least lip service to the concept. Marketers,...
Marketing Knowledge/Marketing Wisdom
I have a friend who defines knowledge as knowing that a tomato is a fruit – and wisdom as knowing not to put it...
Social Media and the Art of Playing Pool
When you play pool, the balls occasionally align so that you have a clean shot from the cue ball to your target ball, right...
A New Marketing Metaphor?
The marketplace has always been a complex and subtle combination of needs, wants, financial constraints, and economic imperatives. In the last decade or...
Why CMOs Don’t Last
The typical CMO tenure these days is about 3½ years. This is up from about 23 months in 2004, but it is still...
Oddballs, Outliers, and Social (and Marketing) Change
I have been doing quantitative research for more years than I like to admit. I've seen research trends come and go. I've...
Are We Asking the Right Questions?
For all the discussions, Webinars, articles, and blogs on social media, we always seem to come back to traditional marketing questions. - How can we…
The Bureaucratization of Marketing
It's getting ridiculous. Everyone wants to be a chief. First we had Chief Executive Officers and Chief Financial Officers. Then we got Chief...
Messaging Management or Cognitive Dissonance?
In dictionary terms, mixed messages are when someone is getting different opinions or answers from the same source. In psychological terms, this causes...
4 Common Barriers to Marketing Success
Successful companies generally become successful by finding their own unique way of approaching the marketplace, interacting with and satisfying customers, and providing goods and...
Marketing a Commodity
If you think about it, most of the products in the marketplace are commodities, products which are pretty much like all the other products...
Connect, Like, Follow?
So you're connecting like a madman on LinkedIn. Your Facebook likes are growing by leaps and bounds. It's hard to keep up...
Defining the Product Life Cycle
The product life cycle, for marketing purposes, is usually defined as having four stages: ? Market Introduction – where the costs are high, the sales…