David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways...
Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology...
Singing the Customer Data Platform Blues: Who’s to Blame for Disjointed Customer Data?
I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same...
Hull.io Offers A Customer Data Platform for B2B Marketers
The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed,...
Datorama Applies Machine Intelligence to Speed Marketing Analytics
As I mentioned a couple of posts back, I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors...
How Quickly Is the MarTech Industry Growing?
Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott...
Guide to ABM Vendors: What’s in a Complete ABM Stack?
Yesterday’s post announced our new Guide to ABM Vendors, which helps marketers make sense of the confusing variety of ABM-related systems. The post describes...
Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System
When we last left Teradata Marketing Applications, it had just been sold to Marlin Equity Partners, whose major previous investment in marketing technology was...
YesPath Takes Its Own Route to Managing ABM Journeys
Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason,...
Strikedeck Adds Automation to Customer Success Management
I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated...
Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several...
ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams...
Usermind Makes Journey Orchestration Simple
Maybe you’ve been waiting with increasing impatience for me to finish reviewing the set of Journey Orchestration Engines (JOEs) I first mentioned in March. ...
Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
This post will resume the tour I started in March of journey orchestration engines – our new friend JOE. But first I’ll interrupt myself...
Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided...
Thunderhead ONE Provides Powerful Journey Orchestration
As I wrote a couple of posts back, I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of...
Hive9 Marketing Performance Management Includes Customer Journey Optimization
As I mentioned in last week's post on the MarTech Conference, there appears to be an emerging class of vendors doing what might be...
Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer...
ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
I spent part of last week at ICON16, Infusionsoft’s annual combination of customer conference, revival meeting, and group therapy session for small business owners....
Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
Account Based Marketing. Perhaps you’ve heard of it?Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar...