David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
Tuesday's post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are...
Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct...
Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of...
Raab Report: Financial Comparison of B2B Marketing Automation Vendors
I've been so busy analyzing the new VEST data that I missed the announcement that Eloqua's would make its initial stock offering today. The...
Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
I've gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge...
Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
I've just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing...
The Marketing Funnel Is Dead. Let’s Have Dessert.
Last week's post on lead scoring attracted more positive attention than I expected. This was doubly surprising because first, I didn't think lead scoring...
3 Ways to Use Lead Scoring Within Your Marketing Automation Programs
I wrote last week about the difficulty of linking marketing leads to sales results. One reason the topic was on my mind is I'm...
Dell To Resell Pardot Marketing Automation
Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications. Other products...
3 Ways to Connect Marketing Activity to Revenue
Discussions of revenue attribution often remind me of the famous recipe* that begins "First, catch your hare". Specifically, they assume that marketers know...
Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its "marketing...
Social and Mobile Features Head the List of New Marketing Automation Capabilities
I'm getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). This is based on nearly 200 questions to...
5 Key Marketing Measures That Don’t Include Revenue
Ask most marketers how they measure performance, and they'll tell you they look at results: incremental revenue or return on investment if they're available,...
Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following...
FICO Buys Entiera Marketing Automation: Another Independent Option Gone
Three weeks ago, Intuit shook up the low end of the marketing automation universe by purchasing small business marketing shooting star Demandforce. Last week...
What Brain Research Teaches about Selecting Marketing Automation Software
I'm spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither...
Intuit Buys Small Business Local Marketing Vendor Demandforce: There’s a New Gorilla in Town
Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That's a hefty sum for a...
Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is...
B2B Email Benchmarks: Answers Vary Widely
One of the things I'm enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing...
Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring
Infusionsoft introduced its latest release earlier this month. This included a full revamp of its customer interface, a new campaign builder and shopping cart,...