Home Authors Posts by Deirdre Yee

Deirdre Yee

Deirdre Yee
ServiceMax
I've spent more than 10 years focused on customer marketing, driving strategy to help celebrate and promote customer success. It's been interesting and exciting to launch programs and see great engagement via projects in customer communications, upsell campaigns, analyst reports; injecting customer stories across marketing messaging and company strategy, while co-marketing with customers via case studies and videos.

5 Ways to Run Net Promoter Score Programs Right—and Boost the Effectiveness of Your Business

Deirdre Yee -
How do customers feel about your business? It’s important to know. And a good way to learn is your Net Promoter Score (NPS). This...

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