Deb Rapacz
Deb Rapacz
Deb Rapacz helps brands and non profit organizations build a solid core of highly-committed buyers or donors. She is a highly-rated marketing instructor at St. Xavier University and conducts research on the psychology of brand commitment and consumer engagement.
We Want Your Opinion! – Benefits of Marketing Audits, part 2
We want your opinion! This email subject line that was recently sent to me from a pet food company. At first, I thought the company…
Need your marketing to work harder?
Marketing Communication Audits Reveal Hidden Insights and Power Do you have someone audit your Financials? More than likely you do. Why? To...
10 Ways to add Engagement Energy into your Marketing Messages
Are you looking for ways to create more engaging and compelling content? Engaging buyers is a regular theme in marketing conversations these days. Social...
Top Shoppers: What are you saying to yours?
How to conduct a Top Shopper Audit to see if you need to add content designed for your heaviest buyers Top Shoppers are extremely valuable...
Loyalty Program Membership vs. Mass Loyalty-Building Initiatives
Are you limiting the number of brand relationships you could be having by requiring program membership? If you require that people "join" your Loyalty or...
Commitment Content: Is it missing from your Marketing Mix?
A New Communications Model to strengthen the bond between your customers and your brand Are you losing too many buyers from your franchise every year?...
Loyal Buyers: Did you have more at the end of 2011 than you started with?
How many loyal buyers did you start 2011 with? How many did you end up with? With all the time and money...
Loyalty Games: Can you get more people to play?
Your loyalty program is ready to go. The reward scheme is worked out. The systems are in place. The program is...
Top Shoppers – Are they your Top Priority?
If you are about to invest a single minute of time or dollar of your budget on someone who is not, or cannot become,...
6 Tips for powering up your Relationship Marketing newsletters
Are you finding that your loyalty or relationship marketing program is losing power? Are you finding it hard to fill your newsletters with relevant...
Is “Relationship Marketing” Killing The Body Shop?
Is The Body Shop's Relationship Marketing effort slowly killing the brand's equity? It is for me. See, I want to believe that The...
“Unsubscribe Me!”: Are You Hearing E-newsletter Alarm Bells, Too?
Are you seeing an increase in the rate of customer requests to unsubscribe from ongoing e-membership marketing programs? We are. Could this noteworthy trend...
What You Don’t Know About Your Heavy Buyers May Surprise You
When our weight-loss packaged-goods client was preparing to develop a new primary advertising campaign, we encouraged the management team to step back and take...
Your “Core Score” Can Reveal the Health of Your Brand–and More
When one of our clients in the weight-loss packaged goods category saw a sales decrease in spite of a growing consumer base, executives weren't...