Steve Davies

How Apple and Google are Creating a New Era for Digital Customer Acquisition

It won't shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it's a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google...

5 Reasons Brands Should Focus on Conversational CX

In a tumultuous year, we’ve seen customer expectations change beyond recognition. We are yet to define what a new ‘new normal’ will look like beyond the Covid pandemic, but we are beginning to get a better understanding of how it’s shaping up. Each year...

The 10 Most Digital CX Minded CEOs

In an increasingly digital world, it’s never been more important for brands to provide customer-centric experiences. It’s not enough to have a good product, how consumers are able to use it is just as vital. Modern customers expect convenience, efficiency and that brands listen...

5 Messaging and CX Trend Predictions for 2021

Preparing to write the article for Conversocial, I imagined making a set of predictions for 2021 would feel a little bit like a sportswriter ahead of the new football season (or NFL/Baseball/Cricket/Quidditch) trying to make grand claims about how it will all unfold -...

Retailers, Are You Ready For A Digital Christmas?

Retailers are gearing up for a digital Christmas in 2020 – Santa’s emailing Amazon vouchers and turkeys are getting postmarked as we speak. That’s not to say we wish for anyone's plans to be affected, but with the Scottish government warning its citizens to...

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