Steve Davies
Steve Davies
I'm a former journalist, turned marketing and comms manager, via a brief stint running a street food business.
Customers Have Changed Their Buyer Journey, Your Brand Needs to As Well
We’ve seen a huge evolution in how brands acquire and retain customers in the past decade. Digital engagement has become king, and any (incredibly...
8 Ways To Engage Your Customers Using SMS
It’s been nearly 30 years since the first text message was sent. Despite the huge developments in mobile technology since 1992, SMS has remained...
Why Loyalty is More Important Than Acquisition for Retailers in a Post-Covid World
In over a year of constant adjustment for retailers and consumers, convenience has emerged as the thing shoppers desire most from their favorite brands....
3 Strategies That Will Boost Your Brand’s CX Across The Customer Lifecycle
The past 12+ months have compelled consumers around the world to work, shop and connect remotely. Consumers have reinvented how, when and where they...
How Apple and Google are Creating a New Era for Digital Customer Acquisition
It won't shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it's a...
5 Reasons Brands Should Focus on Conversational CX
In a tumultuous year, we’ve seen customer expectations change beyond recognition. We are yet to define what a new ‘new normal’ will look like...
The 10 Most Digital CX Minded CEOs
In an increasingly digital world, it’s never been more important for brands to provide customer-centric experiences. It’s not enough to have a good product,...
5 Messaging and CX Trend Predictions for 2021
Preparing to write the article for Conversocial, I imagined making a set of predictions for 2021 would feel a little bit like a sportswriter...
Retailers, Are You Ready For A Digital Christmas?
Retailers are gearing up for a digital Christmas in 2020 – Santa’s emailing Amazon vouchers and turkeys are getting postmarked as we speak. That’s...