David Crane
David Crane
David Crane is Strategic Development Manager at Integrate and an ardent student of marketing technology that borders on nerdy obsession. Fortunately, he uses this psychological abnormality to support the development and communication of solutions to customer-specific marketing-process inefficiencies.
Why Demand Gen Marketers Need To Automate Media Partner Management
We marketers are incredibly diligent about refining prospect data once it’s inside our marketing systems. Lead nurturing, scoring and predictive analytics tools have turned...
Insights from #MarTechChat on Dirty Data
I think it’s safe to say the second MarTech Tweet Chat was a success. All in all, this particular #MarTechChat – focusing on the importance...
Three Thoughts on Marketing Ops and Demand Gen Alignment
Over the last couple weeks, we’ve been surveying a few marketing experts to gain feedback on what we’re seeing as a growing issue within...
Prospect Data Quality by the Numbers [Research Report]
Marketers are recognizing more than ever the need to improve lead quality. In fact, we’ve seen survey after survey (Salesforce, ANNUITUS, Asscend2) that clearly...
A Few (Completely Subjective) 2014 Demand Gen Learnings
Rather than add to the annual deluge of upcoming-year predictions, I thought it’d be more helpful, if only slightly, to go through a couple...
16 Demand Gen Terms We Should Agree On
Ask ten marketers to define demand generation – or lead velocity or sales-qualified lead, for that matter – and you’re likely to get ten definitions that...
Marketing Ops’ Favorite 4-Letter Word
Our first #MarTechChat TweetChat session was exactly what we were hoping for – great insights that illuminated both important trends and intriguing debates within...
Inside The Mind Of A GE Marketing Ops Executive
When it comes to enterprises with a complex range of marketing needs and seemingly overwhelming goals, few stack up to GE. That’s why we...
Marketing Metrics Matter…With a Standardized Process of Measurment
A couple weeks back, Scott Vaughan’s post titled “Marketing Standardization: The Must Have for Marketers in 2015” exhorted the need for marketing orgs to...
From the MarTech Experts: Tips for Successful Change Management
Managing change is the toughest part of any marketing transformation, especially regarding the adoption of new technology. This isn't new news. Yet, the pace of...
Marketing Tech at Dreamforce: A Developing Story
As we brace ourselves for the inevitable barrage of Dreamforce ’14 “takeaways, “learnings” and “insights” blog posts to hit our inboxes over the next...
Marketing Ops & Tech Summit: Past, Present, Future Of Ops
Marketing technology has garnered a staggering amount of attention in recent years as startups take advantage of today’s low capital requirements to address the...
2015 Budget Prep: Finding The Right Marketing Tech Providers
For marketers, technology stack complexity grows daily. We’ve reached Rush drum-set status. Three years ago, most marketing teams could count their tech solutions on...
Marketing Ops: Only the Analytical, Adaptable and Hungry Need Apply
The digital era has provided marketers with the ability to measure and analyze the outcomes of their efforts. No longer a company’s “arts and...
Offline Data is the New Black
One of the things I love most about the marketing tech industry is its rapid evolution — new solutions create new opportunities, which result...
Applied Integrations 101
There’s been a tremendous amount of talk about the importance of integrations lately. In fact, it was a key theme at Oracle Interact this...
Do You Need a Quick and Easy Lead Gen Process?
With the growing adoption of marketing automation technology, most marketers are focusing heavily on post-lead-gen processes such as nurturing leads and personalizing conversations with...
The MarTech Revolution: Why You Must Adapt
Technology has always been a driver of substantial change. Irrigation tools and techniques caused the Agricultural Revolution in the Fertile Crescent, navigational instruments and innovative...
Aligning MarTech and Marketing Ops — An Interview With Gary Katz
I recently interviewed Gary Katz, Founder and Chairman of Marketing Operation Partners, for research I’m conducting on the challenges and opportunities regarding the simultaneous...
Platform Wars: Episode 3 — The Integrate Perspective
This is the final of three installments discussing the “Suite vs. Open Platform” debate. The first post discussed arguments for open platforms versus all-in-one...