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David Crane

David Crane
David Crane is Strategic Development Manager at Integrate and an ardent student of marketing technology that borders on nerdy obsession. Fortunately, he uses this psychological abnormality to support the development and communication of solutions to customer-specific marketing-process inefficiencies.

Respecting Legacies: How to Factor Existing Systems Into Your MarTech Roadmap

The networking industry has long used a phrase for changes that IT and business leaders want to avoid at all costs: “forklift upgrade.” The...

The Platform Wars: Episode Two – The Big Suites Strike Back

This is the second of three installments discussing the “Suite vs. Open Platform” debate. The first post discussed arguments for open platforms versus all-in-one...

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