David Crane
Respecting Legacies: How to Factor Existing Systems Into Your MarTech Roadmap
The networking industry has long used a phrase for changes that IT and business leaders want to avoid at all costs: “forklift upgrade.” The concept effectively conveys the heavy lifting and disruption of a brute-force replacement of current systems. That imagery comes to mind regularly...
The Platform Wars: Episode Two – The Big Suites Strike Back
This is the second of three installments discussing the “Suite vs. Open Platform” debate. The first post discussed arguments for open platforms versus all-in-one marketing solutions (if you haven’t yet read it, I suggest doing so before diving into this one — much of...