David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
Research shows that producing enough content is now the greatest challenge facing B2B content marketers. (B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends...
Last fall, I published a post here titled Why BANT No Longer Works for Qualifying Leads. In that post, I argued rather strongly that...
Two recent research studies have caused me to rethink my views regarding the role and value of third-party content in the marketing efforts of...
Keeping prospects moving through the buying process is a perennial challenge for B2B marketing and sales professionals. I suspect that all of us have...
For more than two decades, experts have urged marketers to use personalized messages to boost the effectiveness of marketing communications. Many marketers have heeded...
In my last post, I discussed why most B2B companies need content marketing programs that are specifically designed for existing customers, and I described...
Most of the conversation about content marketing has focused on its role in acquiring new customers. For example, we often hear or read about...
For the past few years, B2B marketing thought leaders and practitioners have been advocating that marketing should play a larger role in the demand...
In Lewis Carroll's classic, Through the Looking Glass, the Red Queen takes Alice on a run in a forest. Alice and the Queen run...
Several days ago, I came across a great blog post by Jill Konrath. If you're not familiar with Jill's work, she is a well-respected...
If you're a B2B marketer, describing the major attributes of your lead-to-revenue funnel and measuring the dynamics of your funnel are critical to understanding...
(Recently, I had the opportunity to write a guest post for the ADAM Software blog. ADAM is a provider of marketing execution software that...
Every day, thousands of companies sell products and services through independent or quasi-independent channel partners such as franchisees, independent agents, or value-added resellers. Most...
The CMO Council recently published a white paper - Better Lead Yield in the Content Marketing Field - that contains both good news and...
For decades, marketers have thought in terms of campaigns when planning their marketing efforts. The campaign model provided a useful way to organize marketing...
For the past several years, marketers have faced growing pressures to prove the value of their activities and programs. In a 2011 survey of...
Over the past three decades, dozens of books, magazine articles, and blog posts have been written about the importance of listening to customers. Becoming...
This is the third of three posts that are discussing the role that marketing plays in helping the sales team sell - what is...
Business buyers do not distinguish between marketing and sales activities. From the buyer's perspective, there is one problem-solving process that may result in a...
In most B2B companies, your success as a marketer depends to a significant extent on your ability to help the sales team sell. By...