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Dave Raffaele

Dave Raffaele
Dave is the chief solution architect for Quaero, a CSG Solution. He works closely with our clients to understand their business problems and develop forward thinking solutions that help them navigate through the evolving and complex consumer ecosystem. A customer database expert with more than 12 years of experience in delivering data-driven marketing solutions, he is an advocate of social media and the art of being human.

Shopping vs. Buying Complexity – Draw a Map and Destroy All Obstacles

I recently started to look for a new set of golf clubs. As I traversed through all of the manufacturer websites, golf magazines, golf...

Google Buzz Case Study – Find Your Own Aha! Moment

Buzz, Google's first true venture into the social media ecosystem has the feel of something familiar but also brings something very new that is loaded...

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