Danny Brown
Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
Customer Service and Why It’s All About the LIST
One of the things that never ceases to amaze me is the lack of basic customer service smarts in many companies. It seems such...
Social Business or Humanizing Your Business Through Social?
Along with the term Big Data, "Social Business" has become one of the terms du jour when it comes to how organizations work. Several agencies...
The Question of Context in Meaningless Data
One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable...
The Sunday Share: How to Build and Showcase Your Community
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can...
Why Thinking About Traffic is the Scourge of Great Content
Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. It's a short read,...
Webfluenz Brings Social Media and Influence Analysis to the Masses
When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your...
Why Context Marketing Should Already Be Happening
So, the latest buzzword in the online space is "context marketing", or the ability to look into the context of what your customers want...
Why Smart Marketers Combine Automated AND Conversational Insights
Over at his always thought-provoking blog, Rich Becker shares a post today entitled, Will Automation Steal the Soul from Social? It's an enlightening read...
The Sunday Share – Mobile Design Trends in 2013
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information...
Without Context, Data is Meaningless
There's a big push at the minute by marketers and technology vendors around the concept and importance of Big Data. Run a Google Search...
The Fallacy of the Democratization of Social Influence
When we currently think of influence, we probably think of social scoring platforms like Klout, Kred and PeerIndex. These are the early adopters to...
Why Our User Experience Should Be Determined by Data
Anyone that follows this blog regularly will know there's a wee bit of a running joke at how often the site design changes. What started...
Loyalty Is Earned, Not a Given
Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still...
Why No-One Cares About Your Brand
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It...
Where Does Online Video Sit in Social Media for Marketers?
With the recent implementation of video posts for popular photo app Instagram, and the swift uptake of the Vine platform when it was released...
The Changing Face of Social Media for Business in the B2C and B2B Space
With the shorter buy-in cycle of consumer customers versus business clients, and the natural usage of social media by "everyday consumers", the ratio of...
Why We Need The I Don’t Care Button on Facebook (Infographic)
I don't normally share infographics here on this blog, as I find most to be a mess of anecdotal data and limited research. However,...
The Power of Glamour and the Upsell of Dreams
In the latest edition of TIME magazine, there's an interesting piece by Virginia Postrel entitled The Twisted Allure of Jihadi Glory. While it features...
The Sunday Share – A Fireside Chat with Tumblr’s DavidKarp
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can...
State of Play for Influence Marketing in 2013 – Infographic
Businesses are now competing with – and often losing to – "the wisdom of crowds" in the branding battle. Identifying individuals who sway online...