Dan Ribolzi

Loyalty program ROI: Three ways to shorten time to payoff

Anyone trying to launch a loyalty program today knows that from the very start you must climb from a financial hole to reach a profitable horizon. A typical marketing plan is filled with shorter-term commitments — media buys, CRM efforts, search/web advertising — while...

New Year’s Resolution: Revamp Your Loyalty Program?

As 2012 approaches, many of us are starting to consider our resolutions to begin the New Year. And if you are responsible for a loyalty program, this is a good time to take a fresh look at that as well. Any program can benefit...

Practitioner experience meets customer experience

"Engagement Expo 2011," held at the Westin Stonebriar in Dallas last week, focused on customer experience, and here I'll focus on highlights from my experience at the event: Ed O'Boyle, Practice Leader, Marketplace of Gallup Consulting, discussed the state of American consumers and their level...

The loyalty-program designer’s co-pilot

People who know me understand my passion for the contributions front-line employees make to a loyalty program's success—at every stage of the program's existence. For example, as I watched a trial launch of a program on a recent client engagement, I realized once again...

Trialogue

I just spent a couple of invigorating weeks on the road training front-line employees about an upcoming loyalty program launch. I say invigorating because I was able to engage in a critically important element of corporate communications—what I call the Feedback Trialogue. I came...

From the Front Lines: Program Gut-Check

In my capacity as a Consultant for LoyaltyOne, one of my favorite things to do is get out in the field with the frontline employees – the store employees and call center reps that actually interact with those customers we value so much. I...

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