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Colin Shaw

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.

Uncover the incredible Impact on ROI of Harnessing Customer emotions

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in...

Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Listen to the podcast: I am excited. My wife and I are going on a cruise to India. It’s a big splurge for us, and...

How to Create Unbreakable Brand Loyalty through Emotional Connection

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. However, he hasn’t the faintest idea...

Master the Art of Language: How to Transform Other People’s Opinion of You

Listen to the podcast: Let’s begin this week’s issue with a test. I am going to share a British idiom, and you are going to...

Customer Research Uncovered: Navigating the Path to Consumer Clarity

Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research...

How Applying Key Sports Principles Can Boost Your Customers’ Experience

  You might recall how I like to say, “None of us are as clever as all of us.” Recently I decided that I would...

Discover the 7 Powerful Rules that Will Transform Your Customers’ Habits

  I buy everything on Amazon. Suppose I want something; that is where I go first. Not only that, it’s usually the only place I...

Unlocking Success in 2024 With These 6 Essential Learnings From 2023

  It’s that time of year for one of my favorite traditions, my end-of-year reflections. I appreciate the opportunity to look back upon what has...

How Implementing AI in CX Can Be the Good, Bad, and Ugly

  This year has been the year of AI. We hosted the Global Customer Service Experience Director of Alvarez & Marsal Alex Mead ([email protected]) recently…

Is this the future for Customer research teams in 2024 and beyond?

  I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. One area that will feel the influence...

Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

  In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming...
question mark on chalkboard

Which Is The Better Customer Experience in 2024? AI or People?

  I love the phrase, “None of us are as clever as all of us.” But a phrase is little more than words unless there...

Why engaging HR, Finance, Legal, and IT to embrace the customer is vital!

  One of my clients has done an excellent job in the last couple of years improving their customer experience. However, much of it was...

What’s a marketer’s most powerful tool? Surprisingly, it’s regret!

  Every time I turn my television on, I regret it. Is it the programming? Is productivity wasted? Wistful feelings of stardom never pursued? No.…

Unlocking Success: 8 Powerful Strategies to Drive Sales Through Others

  One of our listeners, John, is in a pickle. He is starting a new business, but that isn’t the problem, although I am sure...

Are you ready? These are the 14 opportunities & risks you face in 2024

  We British look at the world as if the glass is half empty. By contrast, Americans look at the world as if the glass...

Customers say they want choice, but the evidence shows they don’t!

  Stanford Professor Itamar Simonson is very clever. He brought snacks to class for his students. However, he wasn’t just being cool; he used them...

Uncover the Secret to Driving Brand Value With This Powerful Framework!

A listener, Irene Beard, is starting her own company. She’s always believed in a strong brand, but how can she plan what people take...

How You Can Predict and Avoid Customers Changing Their Minds

I want to let you into a little secret. I’ve learned to ask customers a question over the years. Ready to know what it...

Should We Add ‘Additional Fees’ to Our Pricing to Increase Our Profits?

  Like many of you, our listener Brian Williams is grappling with the additional costs of doing business in our era of sustained inflation. He...

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