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Claudia Collu

Claudia Collu
Claudia Collu’s career has been fuelled with a passion for the online customer and their path to purchase. She is a firm advocate for advertising technology, seeing it as an essential tool for today’s digital marketers. As MainAd's Chief Commercial Officer, Claudia believes advertisers deserve true added value on simple media trading, and that the industry must work to deliver increased transparency and demand-first solutions.

Hyper-Personalized Ads, With a Little Help from Machine Learning

Trends come and go. And sometimes come round again. Who would have thought puff-ball sleeves would be back in fashion, or there would be...

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