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Chris Johnston

Chris Johnston, Johnston
Chris Johnston is the CEO & founder of Adoreboard, a world-leading emotion analytics platform for human experience (HX) measurement. He has extensive experience working in a communication advisory role for global companies including Hewlett-Packard, Danske Bank and Grant Thornton. Chris has studied at Kennedy School at Harvard, Montana State University and University of Ulster. His company, Adoreboard, is a Gartner 2019 'Cool Vendor in Artificial Intelligence for Customer Analytics' and was named in Forrester 'The Future of CX Measurement'.

3 reasons to measure emotion over sentiment for CX

Emotion Analytics and Sentiment Analysis are easily misunderstood. Sure, they both seek to understand nuances in customer data, and they each have a role...

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