Brian Kardon
Brian Kardon
Brian is responsible for all of Eloqua's marketing efforts, including brand development, corporate communications, product marketing, as well as on- and offline demand creation campaigns. Brian brings more than 2 years of experience in successfully implementing global marketing strategies for billion-dollar enterprises. Before joining Eloqua, Brian was CMO at Forrester Research, where he helped to significantly improve the company's profitability by more than doubling the business in less than five years
Hire A Journalist! (We did, and here’s what we learned)
Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne! I am celebrating the one-year anniversary of a...
A Painless Guide to Planning a Marketing Budget
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was...
Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
How are you measuring marketing's performance? If you are like most marketers, you're proud of all the ways you measure marketing – pageviews, visits, visitors,...
5 Ways Marketing Automation is Like the Oscars
Lionel Logue: Please don't do that.King George VI: I'm sorry?Lionel Logue: I believe sucking smoke into your lungs will kill you.King George VI:...