Brandon Gains

10 Ways to Optimize Your Push Notification Strategy

Taking advantage of a push notification strategy is an effective way to reach users and provide them with immediate, actionable value. These often overlooked messages are both convenient for the recipient and highly valuable for brands. What’s not to love? Whether you’re trying to drive engagement,...

How to Create an Effective In-App Messaging Strategy

As far as guaranteed ways to reach your audience go, in-app messaging is one of the least intrusive and most effective methods available. Studies show that 85 percent of consumers’ mobile time online is spent within an app. For brands with mobile apps, this means...

The Ultimate Guide to Mobile Referral Marketing

Ask your friends who they trust and they’ll say family or friends. The human disposition is to trust our inner circles, and this has enabled mobile referral marketing to become a popular brand strategy in recent years.  Creating any successful marketing campaign requires an in-depth understanding...

5 Ways to Accelerate Your Facebook Advertising Strategy

The reach of a facebook advertising strategy is staggering. One out of every five people, approximately 20% of the world’s population, has an account.  And the incredible thing? Through their advertising platform, the social media giant has made all of their users available to marketers....

The Ultimate Guide to Mobile Marketing

“Mobile marketing isn’t magic. There’s a science to it.” When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors like platforms, market timing, etc. But...

6 Ways to Improve Your SaaS Product Marketing Strategy

When starting out in SaaS product marketing it seems like a relatively simple process – You get the new functionality through QA, put together a few tutorials, and send out an email campaign. Simple, right? But we all know that SaaS product marketing can easily grow in...

8 Ways to Grow Your LinkedIn Advertising Strategy

Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create a variety of ads and selectively target distinct user profiles. The result is that specific content...

14 Tips to Improve Your Twitter Advertising Strategy

The rules of a twitter advertising strategy are changing. When you use Google to find information, how often do you filter the results by date? What about when you’re searching for advice about online marketing? If you’re anything like me, nearly all of your...

6 Ways to Grow Your Instagram Advertising Strategy

Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day.  The platform’s current per-follower engagement rate is 4.21 percent. That said,...

The Ultimate Guide To Demand Generation

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain (often overlooked) degree of cooperation between the sales and marketing departments. As a data driven process, the best demand generation tactics locate and...

21 SaaS Referral Marketing Examples

Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look at a few SaaS referral marketing examples to learn how they use in-app marketing and...

6 Ways to Improve Your B2B Content Strategy

A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order to build a successful content strategy your team needs to develop a...

How to Develop Rockstar B2B Buyer Personas

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is...

Refer a Friend Promotions – 16 Menswear Referral Marketing Examples

Customer referral marketing is the art of encouraging a customer to share your brand with their friends, family, and business network. In this guide we’re going to review a few menswear referral marketing examples by showing you how leading brands like Indochino, Frank & Oak and JackThreads approach...

A Beginner’s Guide to Net Promoter Score

Question: How much do your customers love you? Typically, the answer to this question has been hard to find. Marketers looking to swap traditional brand awareness metrics for a more customer-centric one have found a solution. It’s called NPS, or Net Promoter Score. We’re about…

How To Create Powerful Email Automation Tracks

Email automation is the key to building a successful digital business. An autoresponder email track is among your most powerful tools. But like any tool, the power lies in how you use it. When a visitor subscribes to your email list, a degree of trust is transferred...

Improve Your Mobile Optimization Strategy With These 7 Steps

Mobile optimization strategies have helped music streaming apps like Pandora, Apple Music and Tidal completely disrupt the music industry. With their cost-effective pricing, large collection and ‘on-the-go’ experience, they’ve managed to convince even the long-standing music pirates that streaming is the way to go. But how...

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