Brandon Gains
Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes...
A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effectively allocate resources to acquire new customers, and plan for future growth. Despite this: Many companies fly blind, and don’t properly distribute credit…
3 Promotional Email Examples Guaranteed to Convert
When it comes to promotional emails, you don’t just want to be – you know – that guy. We all know this guy from somewhere. He’s the loudmouth who won’t stop talking. It’s not as though he’s chattering away about interesting topics (that would be...
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% increase from the previous year “Customers are expecting more from brands than ever before. That’s why loyalty programs are put in place by thousands of...
Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success
“If you build it, they will come.” That line might have worked for Kevin Costner in Field of Dreams, but such advice can be devastating for a company. Founders and marketers are often entranced by the siren song of entrepreneurship. They see successful companies launching…
What is Lifecycle Marketing?
<!-- --> (Source) What is Lifecycle Marketing? What separates the amateur and the professional salesman? It’s not the car, the clothes, or the coffee. Nor is it the product. A real pro could offset global warming by selling ice in Alaska. The approach is what…
29 Digital Marketing Statistics for 2017
The digital marketing industry has been growing for over two decades now and is expected to continue growing well into the future. According to Statista, the U.S. spent $59.82 billion on digital advertising in 2015 and spending is expected to reach $113.18 billion in 2020!…
Calculating Churn Rate and 12 Customer Churn Statistics
Repeat customers are the most valuable customers you have. Repeat customers: Are loyal and satisfied Make multiple purchases Talk about your brand Refer your brand to their friends However, maintaining your relationship with loyal customers can be tricky. These relationships need to be maintained with…
Reviewed: Top 10 Customer Experience Software Platforms
Do you remember the story of the princess and the pea? The fairy tale centers around a young woman who’s in line to be the wife of a prince. Before marriage, the king asks her to sleep on, not one, but a stack of royal...
What is Coupon Management?
You’ve finally cleared the office and it feels like you just finished a marathon. What a Monday. You’re head’s still be spinning from dashing to endless meetings and returning so many emails. Time to grab a glass of wine, some Netflix and just relax. But...
Reviewed: Top 10 Business Intelligence Software Platforms
When it starts to snow, you take notice. After all, each falling flake looks special at the start of a snowstorm. But then what happens? The flakes clump together. They no longer stand out. If it’s really coming down, snow piles build up and...
What is Social Commerce – Our Collection of Trends, Statistics, and Examples
The rise of online shopping and social media has to lead to the birth of a new type of purchasing behavior that offers consumers a better digital shopping experience. Social commerce is about building a relationship with customers and not about pushing a product or...
Top 10 Marketing Automation Platform Reviews
A 2010 hailstorm in South Dakota dropped the largest hailstone in recorded history. It was the size of a soccer ball and weighed two pounds. When we hear facts like this, it’s easy to understand why “cloud seeding” – trying to control the time...
7 Premier Bank Referral Marketing Campaigns
Bank referral marketing campaigns are widely adopted because they bring in long-term customers and reward loyal customers. Engaging and retaining existing clients while converting new customers? Worth the investment. This rings doubly true because Harvard Business Review reports that referred clients will generate 15% more...
The SaaSquatch Guide to Growth Automation
Let’s take a quick step back into 1980. Americans watch helplessly as inflation creeps higher and higher. Purchasing power is going up in flames. Putting food on the table gets harder, those retirement funds are worth less and less. Inflated to 10%, the dollar’s price...
15 Growth Automation Statistics You Need to Know
There once was an Indiana country boy who called himself “The Hick from French Lick.” Starting at age 13, the rural youth began a love affair with basketball. He didn’t think himself much of a player, despite what people told him, and he resolved...
7 Mobile Marketing Techniques for the Travel Industry
Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer experience. This post will examine the seven most effective examples of travel brands reaching customers...
Growth Hacking vs. Growth Marketing
Lots of Englishmen move from dreary ol’ England to warmer climates. However, none but one of these expats has ever become the most notorious and celebrated pirate in all history. Meet Edward Teach. He’s just relocated to Jamaica with his family and begun working as...
12 Terms You Should Know About Growth Automation
(Source) Computers aren’t just for the front pocket of my shirt anymore. Fantasy stories like Game of Thrones are all the rage. Kids two-strap their backpacks to protect their posture later in life. Maybe you’ve witnessed (and appreciated) these changes yourself. As being interested and involved…
17 Surprising Referral Marketing Statistics
My friend sold swords on military bases for a living. Yes, people actually do that. By swords I mean gigantic blades of stainless steel that were used in films like Braveheart, Lord of the Rings, and Game of Thrones. In front of the booth was...
13 Winning Customer Acquisition Examples
Night’s fallen but the big man refuses to stop driving. His blonde companion is asleep in the front seat, quietly snoring into his flannel. Since leaving Sandusky, Ohio, they’ve been on the road for almost a month. Their mission is critical. If they don’t scare…