Brandon Gains
Brandon Gains is the VP of Marketing at Referral SaaSquatch. He uses a mix of data, design and development to work on the growth of our company. You can connect with him via email brandon at referralsaasquatch.com or on twitter @brandongains
“Oh, I like that! Where’d you get it?” we ask this all the time. Even before the internet, retailers relied upon the goodwill and...
(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the property. He found this peculiar,...
Flashback: it’s 1989. Dusk is falling and an Iowa farmer is staring out over his fields, reflecting upon his situation. It all seems normal...
Do you remember Hammer Pants? I do. The early 90s was rife with outsized, utterly impractical trousers thanks to MC Hammer’s 1990 smash hit, “U...
If you’re striving to implement personalization marketing but aren’t sure of the best tactics, this article is for you. Marketers have long understood personalization as...
Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services....
Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand...
Customer lifecycle marketing campaigns are the most effective way to address evolving needs through the customer journey. With a segmented user base, you can...
Part Two: Brands that get it. Spoiler alert: men aren’t into chatting about fashion. In our previous post, we did some field research around men,…
Customer marketing is the lifecycle strategy that the best companies use to retain loyal customers by delivering on brand values and exceeding expectations every step of the way. Businesses that...
Telecom companies enjoy a strong, steady stream of engaged users via their referral marketing programs. Brand advocates signaling new users with word-of-mouth messaging is...
Sophisticated consumer buying behavior has created expectations that brands will consistently reward their loyalty. Adopting an omnichannel loyalty marketing strategy is the strongest way to...
In order to acquire, retain and improve customer experience, referral campaigns are estimated to be in use with as many as 30% of all North...
Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new...
The world of conversion rate optimization (CRO) is full of myths and misleading information. Marketers are so hungry for pearls of wisdom that fresh statistics soon...
Webinar marketing is used by B2B companies to share their industry expertise and start a conversation with prospective customers that are further down the marketing funnel. Let’s take...
Loyalty marketing has grown increasingly important over the last several years. With the general shift to a membership-based economy, where people are now subscribing...
While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors are prompting marketers to reassess and...
A successful retention campaign starts even before your first contact with a customer and continues throughout the lifetime of that relationship. It begins with...
“Referral marketing is the science of converting customer’s social capital into brand’s economic capital. “ Referral marketing is the only marketing channel that helps...