Brandon Gains

7 Ways to Drive E-Commerce Referrals

“Oh, I like that! Where’d you get it?” we ask this all the time. Even before the internet, retailers relied upon the goodwill and kind words of customers to impact the bottom line. These days, we know that 92% of consumers trust a recommendation about a sale from...

9 Key Customer Lifecycle Stats for 2017

(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the property. He found this peculiar, and so investigated it further while in the University of Lausanne in France. In 1909, he released the Pareto index...

Demand Generation Strategy in 2017 – What you need to know!

Flashback: it’s 1989. Dusk is falling and an Iowa farmer is staring out over his fields, reflecting upon his situation. It all seems normal until … he starts hearing voices. “If you build it, they will come.” Yes, I’m recalling the pivotal scene from the…

How to Run Influencer Marketing Campaigns

Do you remember Hammer Pants? I do. The early 90s was rife with outsized, utterly impractical trousers thanks to MC Hammer’s 1990 smash hit, “U Can’t Touch This.” Everyone was walking around dressed like Aladdin. And loving it. When I think of those absurd pants,…

Increase Conversions with Personalization Campaigns

If you’re striving to implement personalization marketing but aren’t sure of the best tactics, this article is for you. Marketers have long understood personalization as a surefire way to increase conversions. Offering products or services in a targeted and familiar fashion drives consumer action unlike...

Landing Page Optimization Strategy Guide

Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services. Landing page optimization comes down to achieving an ideal blend of persuasive content, value and minimal design to drive conversions. A...

Create a Complete Loyalty Marketing Strategy

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand experience that has no set end-date, companies are shifting their focus from one-time offerings to a more long-term relationship. This…

7 Customer Lifecycle Campaign Examples

Customer lifecycle marketing campaigns are the most effective way to address evolving needs through the customer journey. With a segmented user base, you can effectively target groups based upon the current relationship with your brand to improve user experience, build loyalty and increase revenues. Generating...

The secrets of men who share pants – Part two

Part Two: Brands that get it. Spoiler alert: men aren’t into chatting about fashion. In our previous post, we did some field research around men, fashion and sharing. Turns out, they’re not likely to talk about clothes much with their buddies. Not exactly groundbreaking, but…

The Beginner’s Guide to Customer Marketing

Customer marketing is the lifecycle strategy that the best companies use to retain loyal customers by delivering on brand values and exceeding expectations every step of the way. Businesses that budget for an optimized customer experience consistently earn higher revenues. As Marketing Metrics reports, companies are 40-65% more likely to sell...

7 Examples of Telecom Referral Marketing

Telecom companies enjoy a strong, steady stream of engaged users via their referral marketing programs. Brand advocates signaling new users with word-of-mouth messaging is the only effective way to sway brand loyalties and long-term contract obligations. In the hyper-competitive industry of internet, cellular and cable...

5 Ways to Optimize Your Loyalty Marketing

Sophisticated consumer buying behavior has created expectations that brands will consistently reward their loyalty. Adopting an omnichannel loyalty marketing strategy is the strongest way to continually reward your customers, keep them happy and incentivize spending. To optimize a high-performing loyalty marketing strategy, it’s crucial to pay...

7 Financial Industry Referral Marketing Examples

In order to acquire, retain and improve customer experience, referral campaigns are estimated to be in use with as many as 30% of all North American financial institutions. Since the bottom line is top of mind for every company involved in financial services, it’s no wonder...

SaaS Referral Marketing – A Match Made in Heaven

Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and...

Beginner’s Guide to Conversion Rate Optimization

The world of conversion rate optimization (CRO) is full of myths and misleading information. Marketers are so hungry for pearls of wisdom that fresh statistics soon take on a life of their own, circulated as truth whether validated or not. If you’re not careful, web page...

27 SaaS Webinar Marketing Examples

Webinar marketing is used by B2B companies to share their industry expertise and start a conversation with prospective customers that are further down the marketing funnel. Let’s take a look at how a few leaders in SaaS are using webinar marketing to nurture their high value prospects. Click here...

Loyalty Marketing Best Practices in 2016

Loyalty marketing has grown increasingly important over the last several years. With the general shift to a membership-based economy, where people are now subscribing for access to services rather than paying for outright ownership, the need to maintain strong customer relationships is more pressing...

Mobile Email Campaigns in 2016 – What You Need to Know

While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors are prompting marketers to reassess and get creative with their mobile campaigns. Taking the lead from top e-commerce brands, we’re going to discuss how to send...

How to Improve Your Retention Marketing Strategy

A successful retention campaign starts even before your first contact with a customer and continues throughout the lifetime of that relationship. It begins with your reputation, continues with who is talking about your brand, and goes even further as customers dive deeper into your...

Our Comprehensive Guide to Referral Marketing

“Referral marketing is the science of converting customer’s social capital into brand’s economic capital. “ Referral marketing is the only marketing channel that helps you capitalize on word-of-mouth advocacy and grow organically. Unlike paid-advertising that brings you random visitors, referral marketing is a much...

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