Bill Brohaugh
Bill Brohaugh
As managing editor, Bill Brohaugh is responsible for the day-to-day management and editorial for the COLLOQUY magazine and colloquy.com, the most comprehensive loyalty marketing web site in the world. In addition to writing many of the feature articles, Bill develops the editorial calendar, hires and manages outside writers and researchers and oversees print and online production. He also contributes to COLLOQUY's weekly email Market Alert and the COLLOQUYTalk series of white papers.
Odds and Ends
"Ends," as in the ending of airlines. Proving that people will make book on anything is a gambling web site called PaddyPower.com, displaying odds...
Trendwatchingwatching
trendwatching.com is good with the turn of the phrase (or the twist of a word), and is interesting for keeping an eye on consumer...
The West of the story
There’s a lot to discuss about the upcoming United-Continental airline merger, and simultaneously not much to discuss . . . yet. The merger exists...
After the Rains
My grandfather was a farmer, and learned his profession on both a practical and an academic level. A bit unusual for the time and...
Brand championships
Here’s an interesting look at purveyors of brand loyalty at “4 Ways to Identify and Cultivate Your Brand’s Mass Influencer.” This note caught my...
Is this pizza pie sliced . . . or segmented?
I might, without risking a great deal of exaggeration, postulate that deep down (or deep dish), everyone is a pizza chef. If you haven’t...
Na’vi newbies
Here’s an interesting bit of data collection and resulting customer relevance, two loyalty-marketing foundations that COLLOQUY vigorously espouses. This bit isn’t loyalty marketing per...
Red Light, Green Light
Here’s another example of what we might call “multi-relevance” in developing customer loyalty. My colleague Sharon M. Goldman recently expressed her appreciation for Office...
Not Coming Soon to a TV Near You: FSI: Pittsburgh
Here's a whole new meaning of FSI, a newspaper-biz abbreviation of "Free-Standing Insert" (and not a CSI spin-off meaning "Forensic Scene Investigation"). FSIs are...
A Is For Accounting
"Thank you for flying with us," intoned the flight attendant in her pre-takeoff instructions to us huddled passengers. "For those of you...
Easy Does It
Why Clubcard has not yet stretched across the Big Pond to Tesco's Fresh & Easy Neighborhood Markets In early December '09, the loyalty world thought...
Great Expectations: Communications Can’t Take the Expected for Granted
As the bellman took my bags from my taxi, I spotted a hulk of a vehicle parked in the hotel's front lot. With an...