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Andy Zimmerman

Andy Zimmerman
Andy Zimmerman is chief marketing officer for Evergage, which delivers real-time personalization to more than 500 million Web visitors. He has more than 20 years of experience leading marketing, sales, business development and alliances at leading software companies and is a frequent speaker at industry events.

Planning for Real-Time Personalization: How to Get Started

The definition of personalization has changed. Ten years ago, marketers on the “cutting edge” of personalization were those who succeeded...

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