Aki Kalliatakis
Aki Kalliatakis
Aki Kalliatakis runs The Leadership LaunchPad, a business focused on customer loyalty and radical marketing that he founded in 1989. He assists companies to implement customised service and loyalty strategies, and is often invited to talk to various groups. He lectures on executive development programmes for a number of business schools of both local and international universities, although he knows that practical ideas are more important than academic theory.
Five Ways Retailers Can Improve the Store Experience, Combat Showrooming
A small pharmacy owner telephoned me recently, outraged by a customer who came into the store, tested a number of perfumes, and then announced...