Augmented Reality in Publishing: Makes Learning Interactive


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AR Publication
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Augmented Reality Technology is being superimposed on the physical world that adds creativity and learning. This is the foremost way to connect with users around the globe. AR solutions offer visualization of real-life scenarios.

It offered many methods to explore the diverse dimensions in a specific domain. Likewise, this is considered as the more relevant approach for publishers to connect to the readers. AR is also being used in corporate training as well as education. AR is considered as one of the engaging and entertaining technologies of all the time.

AR in the publication has become a suitable replacement to enhance the learning experience and offer more interactive. There are many publishers experimenting to integrate AR features solutions to enhance visual experiences.

Publishers are working for kid’s book to introduce AR-driven app that allows children to view the creature into their creative world. AR completely changes the way kids interact with the immersive content and real-world objects.

How AR is making the difference

Digital publishing is a broad term in itself. It includes everything from novels to journalism, magazines to children’s books and many more. It is the best way to target different audiences in a different sector.
The power of AR holds the transformation across many areas of the industry creating a difference. From education to training, real estate to healthcare, industrial to construction and entertainment to publishing, the potential of AR is creating new heights in several areas. Likewise, publishing is the use of this technology to develop content more appealing for the users.

Augmented Reality and Publishers

AR in Art Gallery

Entrenching AR experiences in learning content help publishers enhance the level of engagement. There are limitless possibilities of AR in publishing available for readers. As the use of smart devices is on the rise it makes AR in publishing useful at all levels.
Books and magazines are looking ahead to add a surprise element for a great learning experience. AR is adding life to the pages of books by adding 3D models and interactive images. AR applications in education provide a unique experience for readers on mobile devices.
It club animation with real-time and brings new digital experience to the reader of books and magazine. Publishing books that support the AR environment have become a lot easier because of the availability of an independent platform.
This helped publishers to create AR learning featured an app that responds to the real world. These apps help users to track objects and allow learners to engage in imaginative ways.

Benefits of Augmented reality app in the publishing sector

AR is helping publishers to create content that enhances the overall experience for learners. This is possible with AR where the visual effects with augmented graphics result in better learning. Moreover, such engagement was never possible with physical textbooks.
Several brands are using Augmented Reality solutions for marketing and advertising campaigns in education. As a result, it shows great potential for publishing content in every sector too.

  • Makes learning interactive
  • Boost imaginative thinking
  • Enhances engagement
  • Increases learner retention
  • Makes it easier to reach more learners

Augmented Reality and Kids

The AR app in publication offers a new way for kids to delve deeper into the story through AR storybooks and magazines. This increased the learning potential of kid’s resulting in a better retention rate. AR acts as a medium that delivers data with storytelling strategy.
Publication houses are launching AR books that are 3D image-based storybooks and graphic novels. AR book was released along with an AR app with immersive 3D elements of the story. This helps to add new heights of engagement for readers to another level.
Augmented reality in publication offers a simple 360-degree experience that can also be accessed without a headset or via a smartphone inserted into the device. Moreover, this offers a new verge when it comes to driving widespread adoption among the kids.

Final thought

Augmented Reality has already developed roots in every sector in the form of the hugely popular AR solutions. It took the world by storm where users can access AR apps on their smartphones. This gave AR an edge when it comes to driving widespread adoption. AR technology has been very popular among big brands that have used it for marketing and advertising campaigns. Moreover, it shows great potential for learners in the publishing sector.

This article is inspired by the detailed write-up on ‘What is the use and purpose of Augmented Reality in Printing sector and Publishing?’ on Quytech blog.

Jyoti Gupta
Jyoti Gupta is a digital marketing expert at Quytech, a well-known Mobile app, AI, Mobile Game, AR, VR App development company. She has been in the marketing industry for 9 years and carries a valuable experience in the respective industry, As a marketing expert in IT Services, she loves to write and share about new technological trends in the domains of mobile, AR, VR and AI.


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