Attention-Retention Curves – The “Serial Position Effect” – The Basis Behind a Very Important Concept

0
481

Share on LinkedIn

In Great Demo! Workshops we execute a wonderful exercise designed to help participants understand the importance of “chunking” information – of organizing demos into consumable components, rather than a long, serial delivery of features and functions. The “Attention-Retention” exercise enables Workshop participants to prove these ideas to themselves.

The basis for the Attention-Retention exercise is known as the “Serial Position Effect”. More on this can be found on Wikipedia for those who are interested (and who wouldn’t be?) at http://en.wikipedia.org/wiki/Serial_position_effect. (Many thanks to the Great Demo! Workshop participant who provided this information!)

For more tips and articles on demonstration effectiveness skills and methods, email me at [email protected] or visit our website at www.SecondDerivative.com. For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at www.DemoGurus.com, or the Great Demo! LinkedIn Group, or explore our blog at http://greatdemo.blogspot.com/.

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here