Anyone for some chowder on the links?


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Caledonia doles out the chowder on the turn

Myrtle Beach may be mecca if you are a fan of playing golf. Take your pick of roughly 125 courses with a 25 mile radius.


With so many choices… how do you stand out in the ’sea of sameness’ as a local golf course?

Enter Caledonia Golf & Fish Club in Pawleys Island, SC. Built in 1995 Caledonia has earned a top billing. Jeff Day submitted them as #575 in the Project.

In Jeff’s words,

Caledonia Golf & Fish Club offers a cup of chowder at the turn, which is cooked and served right in front of you on the tenth tee – it’s a unique experience. In addition, on Thursdays the course hosts a collegial public fish fry on the grounds for players to relax, eat and mingle, sharing glowing reviews of their day.

Today’s Lagniappe (a little something extra) – Robin Williams exploring the insanity of how golf was conceived:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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