Analyst Recognizes Centive Sales Performance Solution


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Centive, the leader in on-demand sales compensation management, today announced that a new vendor profile from SiriusDecisions, a leading source for business-to-business sales and marketing operational intelligence, recognizes Centive’s vision for on-demand solutions targeting sales performance management. The profile asserts that as an on-demand solution, Centive Compel® offers “an attractive, viable alternative to software-based applications, as well as spreadsheet-based or homegrown sales commissions systems.” This vendor profile comes on the heels of another report issued by SiriusDecisions in April entitled, “Incentive Compensation the Systematic Way.”

“Centive’s vision from the outset has been to help companies transform sales compensation management from a tactical commission calculation exercise into a strategic management tool for driving sales performance,” said Bob Conlin, CMO, Centive. “This vendor profile illustrates how our vision, combined with our innovative approach to meeting market requirements, has resulted in the success we enjoy today in terms of leadership, customer satisfaction and retention.”

The SiriusDecisions vendor profile provides an overview of Centive Compel and highlights Centive’s plans for future development. The profile states, “Centive has developed a strong vision for continued development of Compel around what the company calls the sales operations center” and goes on to say that Centive’s “product vision is tightly aligned with the expanding role of the sales operations function.” As part of this vision, Centive plans to enhance Compel’s existing territory and quota management capabilities and add tools to support sales forecasting and analytics, expense and budget planning and other related sales operations functions.

“Sales incentive compensation management systems are gaining significant traction in the marketplace,” said Joe Galvin, Vice President and Research Director, SiriusDecisions. “Companies are increasingly realizing the direct and measurable impact these systems have on overall performance, due to their ability to provide sales representatives and managers with real-time visibility into sales attainment and performance data.”

Centive Compel is the award-winning on-demand sales compensation management solution that automates the entire sales compensation process – “From Prospect to Paycheck.” More than just a commission calculation tool, Compel provides a single, integrated platform for modeling, managing and optimizing sales compensation strategies to increase plan effectiveness, sales performance and revenue growth. Compel, a AppExchange certified solution, is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 & 2007 CRM Excellence award from Customer Interaction Solutions, and the 2007 CRM WizKids Award from Beagle Research.

For information about SiriusDecisions, visit

About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a AppExchange certified solution, is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 CRM Excellence award from Customer Inter@ction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit or call 1-877-CENTIVE.

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Compel and From Prospect to Paycheck are registered trademarks or trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

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