An Architecture for Responsive Sales Enablement


Share on LinkedIn

Responsive Sales Enablement

The Inbound Marketing model pioneered by HubSpot has been proven by nearly 10,000 companies to efficiently lower the cost of acquiring new customers. The next logical steps in this evolution, articulated by HubSpot CTO and co-founder Dharmesh Shah at the recent #Inbound13 event in Boston, are Inbound Sales and Inbound Service.

The idea of flipping the sales model of calling cold, or even warm prospect lists on its head, to real-time engagement, while or within a few minutes of prospects visiting your Website or opening your email is a smart approach to facilitating buyers who start their journey as an inbound lead.

Think about it, would you rather be contacted by a vendor salesperson to ask if you need help, two days after your visit to their Website, when you are in the middle of something else – or within 10 minutes of being on their Website?
I would rather get that call while it’s still fresh in my mind… whether I decide to take action or not.


Context is required for a meaningful conversation with prospective customers, based on their buyer’s progress in the IMPACT buy cycle. The HubSpot Contacts system provides excellent context to facilitate this conversation in the form of prior behavior and precise details of interactions.

Responsive Sales Enablement

A responsive sales enablement system is required to quickly provide salespeople with the information they need to have a meaningful conversation with a prospect when they receive a Signalthat a contact is on their Website or has opened an email. The ability to follow-up the conversation immediately with an email with links and resources the buyer can use, while the conversation is still fresh in the buyer’s mind is an under-developed opportunity in most companies.

What is WittyParrot?

WittyParrot is a responsive sales enablement platform.
WittyParrot helps you find, assemble, share and track digital information and makes it available in a widget that sits on your computer desktop, tablet or phone, whether you are on-line or off-line.

WittyParrot is like iTunes for information. It enables you to quickly find and share content by simply dragging and dropping it into the target application, email tool or document. And like iTunes it keeps track of what gets used and what’s relevant in your context.

In a couple of clicks, you can find, drag content chunks from the widget into email, letters, documents, and web pages. This solves a universal problem – consistent communication.

Through a unique combination of sales and marketing messaging alignment, inbound marketing tools, real-time Signals, and sales enablement support, facilitated by WittyParrot, this vision has become a reality. (Full disclosure, I am an investor in and marketing adviser to WittyParrot).

inbound sales

Having an always-on, searchable desktop Widget, populated with most-used sales enablement material provides the context that salespeople need to have relevant conversations with prospective buyers and to immediately follow-up the call with a relevant note and resources.

WittyParrot enables salespeople to instantly access appropriate stories and other supporting material (scripts, presentations, pdf’s, buyer personas, capabilities, website links, videos, pricing) from a Desktop Widget and drag and drop them onto the desktop for use in phone conversations, or into email, Word docs, or PowerPoint presentations for follow-up.

We are working with a number of innovative technology companies to prove the Inbound Sales/ Responsive Sales Enablement concept and while it’s too early to declare victory, early results are promising and interest from enablement professionals and thought leaders in marketing is very high.

Advanced Marketing Concepts is now delivering responsive sales engagement solutions for our B2B clients. We create the aligned sales and marketing messaging within WittyParrot and share the atomized messaging elements, content creation templates and sales ready messaging to sales, marketing and enablement teams. WittyParrot is an enabling technology to make sales and marketing alignment a reality

Opt-in to keep abreast of this responsive sales enablement thread, find out more about WittyParrot and get early access to WittyParrot product.

Republished with author's permission from original post.

Mark Gibson
Mark Gibson has been at the forefront of developing sales and marketing tools that create clarity in messaging value for 30 years. As a consultant he is now engaged in helping sales, marketing and enablement teams to get clear about value creation. Clarity attracts inbound leads, clarity converts visitors into leads and leads into customers, clarity builds mindshare, clarity engages customers, clarity differentiates value, clarity helps onboard new hires clarity helps raise funds, clarity + execution win markets.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here