Amazing Business Radio with Steve Farber


Share on LinkedIn

Love in Business

Love in Business

Doing What You Love in the Service of Customers Who Love What You Do

Shep Hyken interviews Steve Farber. They discuss how to implement love into every aspect of your business to drive customer success.

The Interview with Steve Farber:
  • Even if you love what you do, there will still be days that feel like work. You must do the necessary things you dislike in order to be able to do the things you love in your business. Doing only what you love is called retirement—but you don’t necessarily need to be retired to feel this way.
  • Societally, we are unaccustomed to using the words “love” and “business” in the same sentence. Using the word “love” in relation to business raises the standards and expectations in a way that promotes positive growth. However, you shouldn’t use this verbiage if you don’t intend to follow through with it; if you talk the talk, you must also walk the walk.
  • We want customers to love our products and services. If they don’t, we will have no competitive advantage. Achieving this starts on the inside with the company’s culture. You must first create an environment people love working in; do it right, and this love will be felt on the outside by the customer.
  • A cultural focus can begin on any level of an organization and needs to happen on every level. However, you can’t create this as a leader if you don’t love it yourself first. You must love the environment you create so your employees will also love it—and then customers will feel that love too.
  • To kickstart your cultural change, ask yourself the important questions, like what love looks like in business, why you love what you do, and how you can show it. Then ask those around you what you can do to demonstrate customer love and implement those new ideas. Many good ideas already exist within your organization. Ask the right questions so you can have the right internal conversations.
  • Business, like love, is incredibly personal. This is the most important but also the most overlooked aspect of business

“As businesspeople, we want our customers to love what we do for them. If they don’t love the product or service, then we have no advantage at all.” – Steve Farber

“If you want your customers to love you, you have to create an environment that people love working in. The only way you can create that kind of environment is if you love it first.”– Steve Farber

“Get very vigilant and specific about putting love into practice in every aspect of your business.”– Steve Farber

“Take more concerted, intentional, conscious action to operationalize love in the way you do business.”– Steve Farber


Steve Farber is the president of Extreme Leadership Inc., a speaker and consultant, and the author of several books including Love is Just Damn Good Business and The Radical Leap.

Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

  1. How can I operationalize love in my business?
  2. How can I make my customers love me?
  3. How can I show my customers that I love them?
  4. How do I create a better employee experience?
  5. How do I create a better customer experience?

Republished with author's permission from original post.

Shep Hyken
Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations. As a customer service speaker and expert, Shep works with companies who want to build loyal relationships with their customers and employees. He is a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here