Advantage Sales & Marketing Selects StayinFront Consumer Goods for Sales Force Automation


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- ASM Cites Speed and Functionality of StayinFront’s Mobile Offering, Management Analytics and Integration Capabilities as Instrumental in its Decision –

LONDON (20 June 2007) – StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced that Advantage Sales & Marketing LLC (ASM), of Irvine, Calif., has selected StayinFront Consumer Goods for its Sales Force Automation (SFA) requirements.

ASM is one of the country’s leading sales and marketing agencies specializing in outsourced sales, merchandising, marketing and category management operations for the consumer packaged goods (CPG) industry. ASM services a variety of trade channels, such as grocery, mass merchandise, natural / specialty, convenience, drug, dollar, club, consumer electronic, hardware, and home stores.

StayinFront has a growing presence in the consumer goods market and a strong track record of delivering successful SFA solutions. ASM will leverage StayinFront Consumer Goods to support its current base of field representatives, with the ability to grow to 10,000 users in the future. StayinFront Consumer Goods will be deployed simultaneously on a combination of platforms, including field representatives and merchandisers benefiting from its fast hand-held device, a user-friendly Windows Mobile 5.0 version, while managers will use a laptop-based system that is dashboard-driven and provides a broader view of the data. As a result, StayinFront Consumer Goods will provide ASM management with timely and reliable access to a broad range of field execution information and management metrics. The ASM solution leverages StayinFront CRM’s robust, enterprise architecture that includes workflow automation, analytics and data synchronization.

Peter Holton, Chief Information Officer of Advantage Sales & Marketing, LLC, said, “Due to the business growth we have experienced, investing in a field-proven sales force automation solution, such as StayinFront Consumer Goods, is a strategic initiative for ASM. Our thorough analysis of available SFA solution providers showed that StayinFront combines best-in-class field mobile and manager applications with adaptability to support ASM’s unique business model. We are pleased to partner with a company that shares our commitment to quality systems delivered with a proven implementation methodology.”

Thomas R. Buckley, CEO of StayinFront, Inc., said, “ASM is a well known, leading player in the Consumer Goods space and this is a strategic relationship for StayinFront as we continue to intensify our growing presence in this key vertical market. Our experience in delivering successful SFA systems and StayinFront CRM’s inherent flexibility ideally positions us to support ASM’s exceptional business model. We’re excited to be an integral part of their business strategy.”

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