ADP Selects Boulder Logic For Customer Reference Program


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Solution helps ADP maintain an accessible database of clients’ successful experiences

Boulder, CO, March 02, 2009 – Boulder Logic™, the customer reference specialists, today announced that ADP’s National Account Services (NAS), a business unit of ADP Employer Services, has selected Boulder Logic to provide its complete solution for client reference management.

ADP is one of the world’s largest providers of business outsourcing solutions, offering a wide range of HR, payroll, tax and benefits administration solutions to organizations of all types and sizes.

The Boulder Logic solution selected by ADP includes an on-demand, enterprise web application and consulting for NAS, ADP’s business unit that provides HR, benefits and payroll services to organizations with more than 1,000 employees. With the deployment, ADP sales associates have access to a best-of-breed, client reference management database with ability to facilitate interactions between prospects interested in ADP services and past clients willing to share their successful experiences.

“Boulder Logic’s application offers ADP a highly intuitive, user-friendly solution to our sales associates. A key factor in our selection was the seamless integration with our client relationship management solution,” said Lynn Ritter, Vice President of Learning and Performance at ADP. “We put an enormous amount of time into researching a vendor who would be a good fit for ADP. Boulder Logic offered the most complete package from reporting technology, to ease of use, to their consultative partnership with us.”

“In the five years that we’ve been offering this type of solution we’ve established a quick and effective process for delivering planning, configuration and training in short phases,” said Joshua Horwitz, President of Boulder Logic. “We were pleased we were able to meet ADP’s goal of seven weeks between contract signature and initial go-live date.”

About Boulder Logic

Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customers. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit

Media and Analyst contact:

For inquiries, contact Christy Kemp at 303-898-3390


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