Acxiom Unveils Breakthrough Solutions To Drive Customer-Centric Marketing


Share on LinkedIn

With comprehensive consumer insight, marketers can now reach target audiences with confidence and derive greater value throughout the entire customer lifecycle

LITTLE ROCK, Ark. and CHICAGO – Oct. 16, 2007 – Today at the DMA 07 Conference & Exhibition, Acxiom Corporation (NASDAQ: ACXM), a leading customer intelligence and targeted marketing services firm, unveiled two completely new solution suites that leverage the latest generation of its customer intelligence database to target prospects and customers more effectively. With marketing undergoing a fundamental shift, it’s more important than ever to connect with consumers in relevant ways. The new Relevance-X™ solution suite enables media buyers and marketers to target interactive ads to households with the greatest propensity to convert, while the new client-specific solution ConnectionPoint-X™ delivers real-time customer intelligence to multiple customer touch points to drive cross-sell and up-sell offers at the point of customer interaction.

According to Forrester Research, “Many marketers are abandoning their traditional product focus and trying to adopt a more customer-centric one. But doing so requires the use of numerous technologies that facilitate deep customer understanding and better targeting of offers” (Eight Marketing Technologies That Enable Customer Centricity, June 5, 2007).

With Acxiom’s full range of solutions and services, companies can enhance their own customer databases with highly predictive data including customers’ online and offline behaviors, interests and lifestyles, as well as rich demographic information. Marketers can then leverage this information and Acxiom’s analytics and predictive modeling expertise to drive dynamic offers across multiple customer touch points simultaneously, including point-of-sale, web sites, call centers and email campaigns. Direct marketers and media buyers can utilize Acxiom’s household-level segmentation and targeting solution to deliver highly relevant offers to targeted households through direct mail and display advertisements across the company’s behavioral targeting ad network. Since Acxiom’s consumer information is continually updated, organizations can also manage and market to changes in their customers’ portraits with immediate availability of high-value data such as life events and intent-to-purchase information.

“Today’s media options are increasingly addressable, providing the ability to engage customers and improve both their experiences and business results. However, engagement by its very nature must be on the customer’s terms,” said Rich Howe, Acxiom’s chief marketing and strategy officer. “With three decades of direct marketing expertise, incredible consumer intelligence assets and a full range of online and offline targeting and delivery options, Acxiom is uniquely positioned to help marketers acquire and grow profitable customers.”

Acxiom’s New Solutions
The new Relevance-X solution suite combines Acxiom’s behavioral targeting advertising network with its proven PersonicX® household-level segmentation system, offering marketers unprecedented consumer insight and the ability to precisely target households that match the portrait of their most valuable customers – all while protecting consumers’ anonymity. For more information, please read the
href=”″>news release.

ConnectionPoint-X, the latest innovation in real-time customer relationship management, enables companies to utilize real-time intelligence at points of customer interaction (point-of-sale, website, self-service site, call center, IVR [interactive voice response] and e-mail channels), arming customer-facing representatives and automated response technologies with the ability to deliver and optimize dynamic, targeted offers across online and offline channels. For more information, please read the
href=”″>news release.

Also announced today is the next generation of Acxiom’s customer intelligence database, InfoBase-X™, which builds off of the world’s largest repository of consumer information. InfoBase-X offers three times the number of data sources and data elements, with greater emphasis on predictive elements including consumer interests, behaviors and lifestyles. For more information, please read the
href=”″>news release.

About Acxiom Corporation
Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom’s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., with locations throughout the United States and Europe, and in Australia, China, and Canada. For more information, visit

Acxiom is a registered trademark of Acxiom Corporation.

# # #

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here