Actually, they’re not yours


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When you say, “my customers,”  you’re using a shorthand, but you’re also making a mistake.

We’re not yours.

We’re ours.

Your customers aren’t going to buy anything from you just because they did in the past …

In the short run, sure, momentum may keep things going. But in the long run (and all the important stuff is in the long run) those ‘customers’are going to care about what they always care about–themselves. If you play a part in their version of the future, then that’s marvellous.

But no … they are never ‘your’ customers …

Sometimes, if you’re lucky, you rent them for a while … while it suits them.

Republished with author's permission from original post.

Guy Arnold
Guy is the author of 'Great or Poor' ( ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' ( ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.


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