When you say, “my customers,” you’re using a shorthand, but you’re also making a mistake.
We’re not yours.
We’re ours.
Your customers aren’t going to buy anything from you just because they did in the past …
In the short run, sure, momentum may keep things going. But in the long run (and all the important stuff is in the long run) those ‘customers’, are going to care about what they always care about–themselves. If you play a part in their version of the future, then that’s marvellous.
But no … they are never ‘your’ customers …
Sometimes, if you’re lucky, you rent them for a while … while it suits them.
