A Product Marketers perspective on Prototyping

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Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products.

Matt has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children’s clothing, sporting goods, digital art, and home décor. Matthew is the author of several articles, eBooks, kits, and the popular book Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea .

Download Podcast: Click and choose options: Prototype or go to the Business901 iTunes Store.

Matt’s mission is to help inventors, entrepreneurs, and everyday people with ideas. He Says, “You might have an invention that can benefit society and make our lives easier. No one can do it alone. If you haven’t taken a product to the market before, you need a coach to help you get over the hurdles and past the many pitfalls. Be persistent, be smart, and gather the right information before you make your next move”. Mark can be found at http://productcoach.com.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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