A marketing-math geek’s formula for success


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Want to know the formula for success? Here it is:

Pat LaPointe's Formula for Success

This was published by marketing metrics master Pat LaPointe earlier this week in his Metrics Insider column. Read the full article for his accompanying explanation and insight.

Success is the sum of all your experience finding insights, transforming them into action, and trying to create more value than the resources you consume in the process. And then all of this is raised to the power of perception.

I love this. He should make a poster of this for marketing-math geeks like me.

Republished with author's permission from original post.

Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.


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