Watching high school football and the competitive nature of the boys provides great fun on Friday nights. There are some games that are blowouts and others where victory is achieved within just the last ticks of the clock.
Just as football is a game of inches sometimes business operates similar. However, what stops football teams is an equally matched defense to the offense. But for a chiropractor, dentist, attorney or any other service professional the only defense is that created by self. The best offense is one that provides visibility through active marketing. The best offense uses referrals and other means to relentlessly increase community. This moves the practice down the field yards at a time. Moreover, a good offense knows when to exploit the defense by taking risks.
Which side of the ball is your practice? If it is not growing at the rate you desire perhaps now is the time to get on the offensive side of the ball.
