A Fool-Proof Formula For Becoming The Best B2B Marketer


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Fool-Proof Formula B2B Marketer

B2B Marketing is evolving – fast. Us B2B marketers need to take time out from our busy schedules in order to top up our knowledge and make sure we’re on the right track to ultimate career success.

Now we think you’re fabulous, obviously – but what does it take to be the best B2B marketer? Here’s some top tips, resources and tools to help you succeed with your career goals in the year ahead.

1. Make Use of Time-Saving Tools

What tools will help you become a better marketer and make your day-to-day working life that little bit easier?  Here’s four tools you can download free from us –

The Ultimate Gantt Chart to plan like a pro and never miss a deadline again

The Ultimate ROI Forecaster so you can predict performance at every stage of the sales funnel and avoid any nasty surprises

The Ultimate Reporting Tool so you can map out your weekly and monthly performance and prove your awesome success

The Ultimate Content Planner so you can bring your content marketing strategy to life and make it super sexy…

That’s just a few of the seriously essential tools and templates that will definitely make life a little easier when it comes to getting ahead of the game – you can download the full B2B Marketing kit here

Excel adverse but still looking for time-saving tools? Get seriously organised with tools like Evernote or Microsoft OneNote that give you the platforms to collaborate online, and take your note-taking multi-device.

Looking for even more timesaving know-how? Check out these top tips from the experts.

2. Find New Knowledge-Building Online Resources

It’s not all about the tools and gadgets; you’ll need the knowledge as well. The best of the best are at the forefront of cutting-edge digital marketing and that’s where you need to be too.

Ted Talks – Ah TED. Curl up with a cuppa and catch up with some motivational talks from global though-leaders with TED Business. Featuring the latest video playlists, must-read books and blogs it has everything you need to build your business expertise.

Marketing Smarts from Marketing Profs – Add some Marketing Prof’s expertise to your commute with their weekly podcasts. Covering everything from Social Media to Zombie loyalists, you can access hundreds of free interviews with smart marketers from every walk of life.

Top Blogs to Bookmark in 2015 – Keep on top of the learning curve with some top blog picks too. You’ll quickly find new ways to develop your skill-set professionally and personally – Enjoy!

3. Head to The Top Marketing Events

It’s important to get away from that screen every now and then and experience the latest trends at events – here’s 6 top events that you and your team should definitely be heading to this year. Click on each event for a full description and links to more details.

TFM&A 2015


Marketing Week Live

Interop London

B2B Marketing Summit

Digital Marketing Show

4. Get Motivated with Tips From Modern Day Marketing Leaders

It’s essential to have your marketing motivation with you at all times. Here’s some top quotes that we love to get you geared up and motivated for success –

Seth Godin (Author & Blogger, Linchpin) “If you’re not proud of it, don’t ship it. If you are, sign your work and own the results.”

Simon Sinek (Author, Motivational Speaker, Start with Why) “People don’t buy what you do; they buy why you do it.”

Duncan Bannatyne (Chairman of the Bannatyne Group) “One major goal at a time is enough. If you try to do too many things at once, you’ll end up failing on several fronts. I try to focus on big decisions and eliminate trivialities.” 

If you love B2B marketing as much as we do, you’ll know deep down your job isn’t just a job, it’s your passion and livelihood. It’s so easy to get caught up with the day-to-day running of a Marketing (Or Sales) department.You need to stop every now and then and take a look at where you are against where you’re heading, and where you want to be. And that is just what the Ultimate Guide will do.

It’s time to tick all the boxes – Download your guide and become the ultimate B2B Marketer in 2015

Kate Boyce
Content Marketing Executive at Lead Forensics and a digital marketing, content and social media enthusiast. Lead Forensics is the UK's No. 1 website intelligence solution that can turn unknown website visitors into business leads and increase return from your online activity.


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