Branding is an essential segment of every serious business, and its purpose is to communicate to customers what your products or services are all about. It’s important for your brand to be on people’s minds and influence their buying decisions. You are about to gain a bunch of great ideas to help keep your brand noticeable and relevant.
Keep things simple and consistent
Colors, shapes and logos should be uniformed and recognizable across all platforms and locations. This will avoid confusing customers and will reinforce the brand from all areas. You don’t need to squeeze in too much information onto logos, business cards, or advertisements. Once you have grabbed people’s attention with an eye-catching sign, you can direct them with a simple link or a few words to more comprehensive sources of information. These considerations are also valid if you are attempting to instill new life into your brand by rebranding.
Be bold and be flashy
Go out and grab that attention. Optimize advertising at key locations, such as in high-traffic areas. Use modern gadgets like tablets to showcase your logo. In recent years, employee uniforms have been revamped by top designers, demonstrating the importance of styling your workforce with the company colors with added style. You can also brand the water bottles and mugs of personnel for increased awareness.
Be personable and available
It’s better to show your story to customers than to tell it. Stores are not just purchasing points anymore. They are essentially brand showrooms, and you shouldn’t be missing any opportunities to present products in an interesting way, or to engage with people. That’s why an innovative undergraduate degree in creative advertising and branding provides its students with effective strategies that ensure unique experiences at all the customer touch points that are crucial for the success of any brand or product.
Combine the digital and real-world
Don’t just display products online all by themselves or with a hired model. Adding a personal touch will again connect emotionally with your customers. By showcasing real customers alongside associated products in photos and videos, you can demonstrate the product’s and brand’s functionality, as well as their relevance in the real world. Real customers are essentially third-party endorsements and will give more credibility than anything self-proclaimed.
Unmask your company’s culture
Positive company culture is becoming more and more important. Consumers really want authenticity and are not so quick to trust or have faith in brands these days. Make sure to be authentic and to showcase that to the public. Simple things can be effective, such as pictures of recent charity events. Treating your employees with respect and ensuring their happiness will display the company culture in the best light all by itself, displayed by their smiling faces, which will translate to your customers.
Engage customers in experiential marketing
Experiential marketing connects more personally to your customers and will help to create a bond between them and your brand. By making an interesting and surprising event that can directly involve your customers, you will provoke positive emotions that will later be associated with your company. The added benefit (if all goes well), is that this ‘PR stunt’ will naturally gain attention, especially around social media, and the advertising will take care of itself.
Be super creative, accept no limitations
When it comes to styling, shaping, and sizing, there is no need to be too traditional. This can really prevent your brand from standing out in a crowd. Undoubtedly you will run in to some obstacles along the way, but this is where you can set yourself apart. If your company name is quite long and has trouble fitting on a building, why shrink it? Perhaps you can really break boundaries and extend the sign outside of its confines.
As you can see, you can bring your brand to life in really engaging ways, showing the story behind the products and creating connections between the people that use and love them. Keeping things simple and uniformed will ensure focus, and therefore more attention is bound to be garnered.
