9 Amazing Tips to Build Employee Reward Programs for a Startup


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Do you want to start an employee reward program?

Start with “WHY.”

Ask two questions to yourself:

Why am I launching an employee reward program?

And what do I really want to achieve with it?

Here are some common reasons companies start employee recognition and reward programs:

1. Create a positive office culture.
2. Create a culture of recognition.
3. Motivate high performance.
4. Reinforce certain behaviors.

First, discover your own WHY and then move on.

9 Tips to Build Your Employee Reward Program

Each startup has its own strategy, so building your employee recognition program will similarly depend on a variety of factors, including your size, demographic, budget, etc.

Consider employee reward programs to encourage employee performance and loyalty, and to instill a commitment to the company.

There are a number of possible ways by which you may accomplish this:

– Cash and non-cash incentives.
– Prizes.
– And Recognition rewards.

Here are some steps to follow to build a successful program:

1. Make Sure The Program Suits Your Organization

It is important to make sure that the employee recognition program can be seamlessly integrated into the existing system. You might also want to look out if you can white label the program to give it company identity. Look for a solution provider who can provide complete customization.

2. Resonate The Core Values

A company’s reward program must suit the company culture. These programs can be a great way to spread and articulate your company’s core values. So before choosing an employee reward program, you must ensure that you can customize your program to tie with the company values and ideologies.

3. Build a Team of Champions

Appoint a few people who will be responsible for implementing, managing, and establishing a recognition program.

When building your team, look for people with the following characteristics:

– Good knowledge of the program benefits.
– Positioned as a team leader.
– Should have an interest in the program.
– Believes in company values.

4. Program Name

Make sure your employee reward program name has an impact. The name will determine your overall brand and theme of the recognition program. Of course, this is the name your employees will repeatedly use as they engage with the program.

5. Launch With Impact

Launching will be the biggest opportunity to show employees how engaging and exciting your program will be. Create some early buzz by launching it with a fun video, create a teaser or countdown campaign.

The bigger the impact your reward program has from the start, the more it will be remembered and used throughout your company on an ongoing basis.

6. Keep It Alive

You need to keep your program fresh, and a great way to do this is to shine a constant spotlight. You can even use a recognition leaderboard to encourage a little friendly competition among employees. Whatever you do, find ways to keep it fresh and alive at your company.

7. Get Social

Everything we do these days is social, so why not consider adding a social aspect to your recognition program? Use When an employee receives a reward, shout out on your company page, and your employees can like or comment on the recognized gesture.

Allow your entire workforce to celebrate together and it encourages your employees to recognize each other.

8. Share Moments

Use Slack to share special moments with everyone and then instantly send recognition to your peers. This also provides more opportunities for employees to understand what’s going on, outside their day today, with the ability to comment, tag, and even react with a thumbs up!

9. Make It Fun

The program interface should be simple, smooth, and user-friendly. Since everyone in the company will be using the program, there shouldn’t be complicated steps involved. The program should be fun and easy to use.

Pawan Kumar
Hi, I'm Pawan. I'm Marketing Head at Rapidops. An Introvert storyteller who loves reading. I’ve been featured on Jeff Bullas, MarketingProfs, Entrepreneur, SEMrush, Social Media Today, and Many More. Don't hesitate to connect with me on social media.


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